paintory Supports On-Demand, Inventory-Free Merchandise Sales for IP 'Urutto Urufu'

paintory Inc. (Headquarters: Tsuyama City, Okayama Prefecture / Representative Director: Yuta Katayama, hereinafter "paintory"), a company that provides end-to-end supply chain solutions for D2C custom apparel, announces that in March 2026, it has provided its corporate service—offering comprehensive solutions for the custom apparel supply chain—to Green Camel Co., Ltd. (Headquarters: Minato Ward, Tokyo / President and Representative Director: Yuzo Tate moto, hereinafter "Green Camel"), which manages commercialization rights, advertising, and copyright for works by illustrators and creators both domestically and internationally.

Under this initiative, paintory has supported the development of an EC site (BASE) for Green Camel’s in-house IP “Urutto Urufu” apparel and merchandise. By integrating this site with paintory’s corporate service via API, the entire supply chain—from order receipt to manufacturing and delivery—has been seamlessly realized. As a result, products can now be made-to-order from a single unit based on customer demand through the official online store, eliminating overstock risks and enabling consistent sales of apparel and merchandise.

paintory operates under the mission of “contributing to the self-actualization of every individual in a world where everyone has different preferences and values.” Since November 2017, it has offered “paintory.com,” a service enabling individuals to create and sell fashion-brand-quality custom apparel from just one piece, without inventory risk. In April 2024, paintory expanded its offerings to businesses by launching a comprehensive B2B service that includes not only custom apparel production and EC site setup via “paintory.com,” but also brand and product planning support, fulfillment, and customer service—covering the entire D2C custom apparel supply chain. The corporate service offers tens of thousands of product base options, with fine customization available for print and embroidery placements. Additionally, API integration with external EC platforms allows businesses to seamlessly use paintory’s B2B features within their existing online stores. By leveraging paintory’s services, companies can achieve inventory-free, on-demand sales, avoid the cycle of mass production and mass consumption, and build sustainable, high-value apparel businesses.

Green Camel is a company primarily engaged in licensing business, managing IPs such as illustrators and characters and producing their merchandise. As a licensor, Green Camel aims to expand its self-developed character IP “Urutto Urufu” into apparel and goods through partnership agreements with licensees in the future. “Urutto Urufu” portrays the heartwarming, smile-inducing daily lives of the kind-hearted Urufu, the positive Warapi, and the quiet Won. With its gentle art style and world view, it delivers comfort and healing to its audience.

Newly launched character IPs often face structural challenges due to low recognition, making it difficult to attract spontaneous interest from potential licensees. To address this, Green Camel decided to launch its own apparel and merchandise sales to conduct test marketing, accumulating data on market demand and fan preferences. By visualizing IP performance and demand data, the company aims to build compelling evidence for future licensing negotiations. However, in-house production and shipping posed challenges due to a lack of production know-how and logistics resources. To overcome these issues, Green Camel adopted paintory’s corporate service, which offers a made-to-order model with no inventory risk and full fulfillment from order to delivery. This initiative not only establishes ongoing engagement with fans but also creates opportunities for brand awareness expansion and strategic test marketing, supporting future licensing efforts and new product development.

◼ Key Features of paintory’s Service in This Initiative

1. Reduced Inventory Risk: Enables consistent sales of apparel and merchandise by avoiding risks of overstock, clearance sales, and waste through made-to-order, inventory-free production.

2. Reduced Operational Burden: paintory handles everything from EC site setup to product creation and delivery, significantly reducing the operational load associated with apparel businesses, including inventory management.

3. Simultaneous Brand Awareness and Monetization: Green Camel’s IP “Urutto Urufu” previously faced challenges due to low recognition in its early stages. This initiative now enables both revenue generation through merchandise sales and simultaneous expansion of IP awareness.

4. PDCA for Product Lineup via Test Marketing: Leveraging the inventory-free model, a wide variety of products can be tested, and sales performance data can be accumulated for use in developing future hit products and conducting ongoing test marketing.

paintory will continue enhancing and expanding the features of “paintory.com” and its corporate service to promote accessible, high-value D2C custom apparel.

◼ Official 'Urutto Urufu' Apparel & Merchandise (Examples as of April 2026)

https://uruttourufu.base.shop/items/112110860

Urutto Urufu T-shirt - Nakayoshi

An adorable T-shirt featuring Urufu and his friends.

¥4,200

https://uruttourufu.base.shop/items/112110861

Urutto Urufu Sacoche

A durable sacoche made from ripstop fabric.

¥3,560

https://uruttourufu.base.shop/items/112110916

Urutto Urufu Tote Bag

A basic tote bag featuring Urufu and Warapi, made from sturdy canvas fabric.

¥3,160

https://uruttourufu.base.shop/items/136236790

Urutto Urufu Rib Socks

Cute crew socks with a subtle Urufu accent—perfect for understated style.

¥3,300

https://uruttourufu.base.shop/items/137464534

Urutto Urufu Gauze Bib

An adorable baby Urufu design. Made with soft, fluffy gauze for a gentle touch.

¥2,670

*As of April 2026. All prices include tax and an additional ¥700 shipping fee.

◼ About the 'Urutto Urufu' Official EC Site

The official online store for 'Urutto Urufu,' Green Camel’s in-house character IP. Through API integration with paintory’s corporate service, manufacturing and delivery after order receipt are seamlessly handled, enabling inventory-free, made-to-order merchandise sales.