In March, the Pal System Consumers' Co-operative Union (Headquarters: Shinjuku-ku, Tokyo, President: Haruyuki Shibusawa) announced the "Product Creation Award," chosen by staff vote from the new products released in fiscal year 2025. Evaluated for contributions to production regions, etc. The "Product Creation Award" was decided by staff votes from the perspectives of addressing issues like climate change and unused resources, contributing to regional development in raw material production areas, and listening to user voices. The five winning products were developed in cooperation with production areas and manufacturers, covering a wide range of fields from fresh food to miscellaneous goods. In the voting, comments appreciating the hard work of development were also submitted. The winning products and voting comments are as follows. Direct-from-farm eggs born during delivery holidays This product delivers eggs laid during the year-end and New Year holiday period. It conveys the reality of production sites that "living creatures do not take a break," and provides eggs with a shorter-than-usual timeframe of about one week from delivery to expiration date at a supportive price, contributing to sustainable production. [Comments from staff who voted] ・As a product that supports the production area, I think it's an item that creates an opportunity to know the region better. I thought it would be nice to be able to pre-order it along with suggestions on how to use it uniquely for the New Year. ・I ordered it myself as a user, and was able to enjoy egg dishes making sweets I usually don't make. [Related Links] Supporting production areas during the New Year holidays "Direct-from-farm eggs born during delivery holidays" order acceptance starts Tuesday, December 16th "Meguru Mori" Series The forest direct production area, Nanto...

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  • Source: PR TIMES
  • Category: キャンペーン