【BIRTHDAY BAR】Original Goods Themed Around Fictional Ice Cream Shop "B-DAY ice cream" Released!

BIRTHDAY BAR, a gift select shop operated by NICE CLAUP Co., Ltd., will launch original goods themed around a fictional ice cream shop called "B-DAY ice cream" on June 18, 2026. These products will be sold at BIRTHDAY BAR stores nationwide, as well as via the official online store "PAL CLOSET," "ZOZOTOWN," "Rakuten Fashion," and "LINE Gift."

In advance of the launch, pre-orders began on May 21, 2026, on "PAL CLOSET," "ZOZOTOWN," and "Rakuten Fashion." *Select items available for pre-order on ZOZOTOWN.

A perfect summer collection themed around ice cream! The line features items that combine colorful, pop designs with practical utility for everyday use.

[Product Lineup] *All prices include tax - B-DAY ice cream Accent Mat: 1,430 JPY - B-DAY ice cream Embroidered Mesh Pouch: 1,760 JPY - B-DAY ice cream Plush Charm: 1,815 JPY - B-DAY ice cream Acetate Mirror: 1,980 JPY - B-DAY ice cream Cooling Cap: 3,630 JPY - B-DAY ice cream Cotton Tote Bag: 2,475 JPY - B-DAY ice cream Metallic Insulated Drawstring Bag: 2,970 JPY