Refining Face Impressions: Paris. Inc. Launches '3D Move Eye Serum'—A Beauty Device-Integrated Eye Serum Produced by Small Face Expert Keigo Yoshida.

Paris. Inc. (CEO: Sayaka Shimizu), the operator of PARISIENNE BEAUTY GROUP which develops Parisienne Lash Lift, will launch the eye serum '3D Move Eye Serum' under its skincare brand 'EAU DE NU/DE' on Friday, April 3, 2026. This product will be available through the official online store and beauty salons nationwide. This item marks the second collaboration produced by Keigo Yoshida, a renowned expert in 'Small Face' techniques.

From 'Face Alignment' to 'Eye Alignment': A New Approach to Facial Impression The first product, 'Spa Wash Foam,' proposed the concept of 'Face-Aligning Cleansing,' viewing face washing as a foundation-building step rather than just cleaning. By refining the skin surface and facial lines, it creates a base that highlights a vivid eye impression. However, facial impressions aren't determined by facial lines alone; subtle changes in the eye area play a significant role. Thus, this new approach focuses on 'Eye Alignment,' aiming for comprehensive care that coordinates the entire face from the eyes outward.

Produced by Keigo Yoshida, Small Face Expert Keigo Yoshida has spent over 15 years as a physical therapist, conducting clinical trials based on anatomy, kinesiology, and circulatory physiology, treating over 40,000 people. His unique method, established as the beauty concept 'Lifting through Alignment,' has been featured in major beauty magazines like 'Biteki,' 'MAQUIA,' 'BiST,' 'VOGUE,' and 'ELLE Japan,' and he has appeared on TV programs like 'Honma Dekka!? TV.' Based on the philosophy that 'Facial impressions change by focusing on expression muscles and circulation,' he has translated his expert techniques into daily eye care.

Micro-vibration × Movement: The New 'Integrated Beauty Device' Design 3D Move Eye Serum is designed specifically for the delicate structure of the eye area. The eyes are highly sensitive to changes in muscles and blood flow. This product employs micro-vibrations that are difficult to replicate by hand, gently approaching the eye area to lead to a clear impression. Additionally, it contains delicate pink pearls that add natural light for a bright appearance. The non-sticky formula is easy to integrate into morning routines and is recommended for use before makeup.

Comprehensive Care from Cleansing to Eyes The product contains 'Passion Fruit Extract' (Cure Passion), shared with the first product 'Spa Wash Foam,' to tighten the skin. It also features carefully selected ingredients: Mandarin Orange Peel Extract (for brightness), Wild Thyme Extract (for healthy skin), Shell Ginger Leaf Extract (for firmness), Hyaluronic Acid (for moisture), and Niacinamide (for a plump impression). Moving from 'Face-Aligning Cleansing' to 'Eye-Aligning Vibration.'

Methodology Born from Professional Technique The product allows for approaches tailored to specific eye concerns, such as promoting a clear, vivid, or soft impression through professional-inspired eye care routines.