【Aoyama Flower Market】New 'Eau de Toilette Jasmine' Arrives on July 3rd (Fri) from the Fragrance Series Created by a Florist. Commemorative Launch Event to Compare All 9 Fragrances to be Held!

The Birth of the New 'Eau de Toilette Jasmine'

Aoyama Flower Market, operated by Park Corporation, will launch a new addition to its fragrance series, 'Eau de Toilette Jasmine', on July 3, 2026 (Fri). With this release, the '3 major floral notes'—rose, muguet (lily of the valley), and jasmine—will all be available in the lineup.

The jasmine scent captures the soft sweetness and transparency of Arabian jasmine as it begins to bloom just before dawn. Utilizing the scientific technique of gas chromatography analysis, the perfumer has succeeded in recreating a scent remarkably close to that of a live flower.

Commemorative Collaboration Event

To celebrate the new release, Aoyama Flower Market, in collaboration with development partner Kyara Innovate, will hold an event on June 15, 2026 (Mon) where visitors can compare all 9 types of eau de toilette at once.

The event consists of two parts: 1. Press/Relation Presentation (Lottery): Includes a talk show on development secrets and lessons. 2. Customer Advance Experience Event (First-come-first-served): Includes fragrance layering lessons and a flower bouquet making lesson.

Both parts will be held at 'hana-kichi' in Minami-Aoyama, Minato-ku, Tokyo.

Product Summary - Product Name: Eau de Toilette Jasmine - Release Date: July 3, 2026 (Fri) - Price: 3,960 JPY (tax included) - Volume: 40ml - Sales Channels: All Aoyama Flower Market stores, Online shop

The production was supported by Kyara Innovate, Kanemo Fragrance Co., Ltd., and K's Co., Ltd. For more details, please visit the official website.