Shiseido Parlour to Offer Japanese Modern Limited Parfait Celebrating the 101st "Azuma Odori" Performance, Inspired by Shinbashi Geisha

Shiseido Parlour will be offering a limited-time menu inspired by "Azuma Odori" from Tuesday, May 12, to Saturday, May 31, 2026.

"Azuma Odori," which began in 1925 (Taisho 14), conveys the unique "iki" (chic and sophisticated) of Shinbashi, woven by geisha and traditional restaurants, to the present day. To celebrate its 101st performance in May 2026, the Ginza Main Store Salon de Cafe will feature the "Azuma Odori Parfait," popular every year for its Japanese modern ambiance, and the "Shimbashi Color Ice Cream Soda," inspired by the kimono colors favored by Shinbashi geisha. Furthermore, the Ginza Main Store Shop will offer the "Azuma Odori Parfait Cake" for a limited time. Please enjoy these special annual menus, recalling the episode where Shinbashi geisha, after finishing their shamisen lessons, would take a break with soda water before heading to the teahouses, a tradition from Shiseido Parlour's founding.

"Azuma Odori Parfait" "Azuma Odori Parfait" 2,700 yen Availability: May 12 (Tue) - May 31 (Sun), 2026 Location: Ginza Main Store Salon de Cafe This parfait, featuring Japanese tastes like matcha ice cream, is adorned with chocolates designed to resemble kimono patterns, representing the Shinbashi geisha.

"Shimbashi Color Ice Cream Soda" "Shimbashi Color Ice Cream Soda" 1,300 yen Availability: May 12 (Tue) - May 31 (Sun), 2026 Location: Ginza Main Store Salon de Cafe In the late Meiji era, Shinbashi geisha favored blue-green kimonos, and this color became popular, hence being called "Shimbashi Color." Its hue is expressed with green apple-flavored syrup, lemon, and ginger ale, topped with traditional vanilla ice cream.

◆Ginza Main Store Salon de Cafe Address: 3F Tokyo Ginza Shiseido Building, 8-8-3 Ginza, Chuo-ku, Tokyo Phone Number: 03-5537-6231 (Reservations not accepted) Business Hours: Tuesday-Saturday 11:00-21:00 (L.O. 20:30), Sunday/Holidays 11:00-20:00 (L.O. 19:30) Closed: Mondays (open if Monday is a holiday), New Year holidays URL: https://parlour.shiseido.co.jp/shoplist/salondecafeginza/

"Azuma Odori Parfait Cake" "Azuma Odori Parfait Cake" 1,242 yen Availability: May 12 (Tue) - May 31 (Sun), 2026 Sales Location: Ginza Main Store Shop This is a take-out arrangement of the special menu from the Ginza Main Store Salon de Cafe, inspired by "Azuma Odori." Layers of Shimbashi-colored jelly, vanilla mousse, strawberry sauce, and vanilla chantilly are topped with matcha chantilly and blancmange, and decorated with kimono-patterned chocolate.

◆Ginza Main Store Shop Address: 1F Tokyo Ginza Shiseido Building, 8-8-3 Ginza, Chuo-ku, Tokyo Phone Number: 03-3572-2147 Business Hours: 11:00-20:00 Closed: New Year holidays *Temporary closure on May 18 URL: https://parlour.shiseido.co.jp/shoplist/ginzashop/

◆101st Azuma Odori Overview Dates: Friday, May 22 - Monday, May 25, Reiwa 8 (2026) Day performance: Doors open 12:00, Start 12:30, End 14:10 Evening performance: Doors open 15:30, Start 16:00, End 17:40 Venue: Shinbashi Enbujo (Ginza, Chuo-ku, Tokyo) *Please refer to the official Azuma Odori website for more details. https://azuma-odori.net/

*Prices include tax. *Menu contents and availability period may change depending on ingredient supply. *Photos are for illustrative purposes. Actual products may differ from photos. *This information is as of May 8, 2026. Prices and specifications are subject to change without notice.

◆Shiseido Parlour Official Website: https://parlour.shiseido.co.jp/ Instagram: https://www.instagram.com/shiseido_parlour/ X: https://twitter.com/shiseidoparlour Facebook: https://www.facebook.com/shiseidoparlour Note: https://note.com/shiseido_parlour/