Survey Overview Payke Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture; Representative Director: Keisuke Furuta) analyzed data from its proprietary app as of April 2026 to understand the themes inbound tourists are interested in. This survey summarizes the ranking of popular column articles based on the browsing behavior of inbound tourist users of the Payke app.
Summary - An article introducing Japanese brand liquors available at Don Quijote topped the ranking. - "Shopping guide" type articles focusing on specific stores such as Muji, LOFT, and GU occupied four of the top five spots. - Practical articles, including travel app and coupon guides, as well as comparison reviews of Japanese stain removers, were also popular.
Payke Popular Column Ranking Top 10 (April 2026) 1. Recommended Japanese Souvenirs! Japanese Brand Liquors to Buy at Don Quijote 2. What to Buy? If in Doubt, This Is It! 10 Recommended Muji Items 3. Which One Removes Stains Best? Comparison Review of 3 Popular Japanese 'Stain Removers' 4. Selected by LOFT Experts! 5 Recommended Must-Buy Items at LOFT 5. Japan GU Shopping Guide! Must-Buy Items for Early Summer 2026 6. Must-Have App Complete Guide for Japan Travel 7. Don't Lose Out on Japan Travel: Coupon Guide 8. Perfect When Tired During Travel: Japanese Fatigue Recovery Drinks 9. 2026 Japan Drugstore Recommended Items Special 10. Payke Editorial Department Recommended: 10 Must-Buy Items for Japan Travel (Spring/Summer 2026)
Notable Article Explanations ### 1st: Recommended Japanese Souvenirs! Japanese Brand Liquors to Buy at Don Quijote Featuring Suntory Whisky Chita, Ao, and ROKU Gin, the article explains the value of Don Quijote as a duty-free retailer and provides recipes for Japanese-style highballs. It achieved 15,876 views and ranked 1st in South Korea, Thailand, the U.S., China, and Vietnam.
### 2nd: What to Buy? If in Doubt, This Is It! 10 Recommended Muji Items This article introduces 10 items selected by the Payke team, tailored for travelers such as skincare sets and baumkuchen. It ranked 1st in Taiwan and Hong Kong.
FACT BOX
- Source: PR TIMES
- Category: Survey
- Organizations: LOFT / GU