Inbound Tourists Take Note: Payke App's 'May 2026 Popular Column Ranking'

Payke, Inc. (Headquarters: Naha City, Okinawa Prefecture; CEO: Keisuke Furuta) has analyzed browsing data from its app for the month of May 2026 to understand the topics inbound foreign users are interested in. This survey compiles a ranking of popular columns based on the browsing data of inbound tourists using the Payke app.

The top-ranked article was 'Japan GU Shopping Guide! Must-Buy Items for Early Summer 2026.' It secured the #1 position across all eight nationality segments, including Taiwan, South Korea, and Thailand, and also ranked first in shares and comments.

Many of the top articles provide 'practical information useful during travel in Japan,' such as health drinks, coupon guides, and Muji items, revealing a pragmatic mindset among travelers. Notably, the article on fatigue recovery drinks (ranked 4th) took 2nd place in shares, proving it is a highly shareable piece of content.

Additionally, an article about an app dedicated to recruiting monitors among foreign residents in Japan ranked 3rd, indicating a high level of interest in content tailored to foreign nationals living in Japan.

The May 2026 data shows a variety of top-ranked themes, including early summer fashion in Japan, health habits, and shopping guides for travelers.

A key highlight is that the 'Japan GU Shopping Guide' article took the top spot in browsing numbers across all nationality segments, including Taiwan, South Korea, Thailand, Hong Kong, the US, China, Vietnam, and others, gathering broad support regardless of nationality. Its dominance in shares and comments confirms that it has captured deep interest beyond mere browsing.

The 'Fatigue Recovery Drink Check' (ranked 4th) reached 2nd place in total shares, showing high user engagement. Meanwhile, 'Delicious Immune Care' (ranked 2nd) also ranked 3rd in shares and 4th in comments, reflecting high interest among inbound travelers.

Other top-read columns provide practical information, such as liquor selection guides at Don Quijote (ranked 5th), coupon utilization guides (ranked 6th), and a feature on recommended Muji items (ranked 7th).

The Top 10 columns for May 2026 are:

1. Japan GU Shopping Guide! Must-Buy Items for Early Summer 2026 2. The New Japanese Trend: 'Delicious Immune Care' 3. Did you know a popular Japanese skincare brand is offering product tests for foreign residents? 4. Perfect for travel fatigue: Japan's fatigue recovery drink check! 5. Recommended souvenirs: Japanese brand liquor to buy at Don Quijote 6. Don't waste money in Japan: Must-check coupon guide 7. What to buy? 10 recommended items from Muji 8. Useful baby food guide for traveling in Japan 9. Choose by matcha intensity! 10 recommended Tokyo cafes 🍵 10. Which removes stains best? A comparison review of 3 popular Japanese 'stain remover' souvenirs

The top three articles in May represent diverse genres—fashion, health care, and user services—but all share a common theme: providing information that inbound tourists or foreign residents can actually use while in Japan.