Product Features
This product uses a spring-limited "Sakura Syrup" that recreates the pale pink color and delicate, elegant aroma of cherry blossoms, produced by "Monin," a high-quality non-alcoholic syrup brand from France.
Development Background
This product was born from focusing on "failure" in the pursuit of "the best beer experience." It originated from a new employee's first attempt at pouring beer, which resulted in a glass full of foam due to nervousness. However, upon tasting it, the smoothness of the foam and its light mouthfeel brought a fresh surprise.
This time, PERFECT BEER positively embraced this experience and commercialized it based on the idea of "transforming failure into value." By adding cherry blossoms and lemon, it achieves both a spring-like vibrancy and easy drinkability.
Product Overview
Product Name: Fresh Sakura Mirco Price: 900 yen (tax included) (may vary depending on official app rank) Availability Period: April 1st (Wednesday) to April 30th (Thursday), 2026 Participating Stores: PERFECT BEER stores nationwide (https://www.perfectbeer.info/shop-list)
Recommended for:
- Beer novices - Those who want to enjoy cherry blossom viewing or cherry blossom events - Those seeking a new beer experience
Public Relations Comment
"I felt that the 'failure' born in the pursuit of perfection could become a new value. Through this drink, we hope to broaden the ways people enjoy beer."
About PERFECT BEER
PERFECT BEER is a specialty store that provides the highest quality beer by thoroughly adhering to four standards: barrel freshness, server management, glass hygiene, and gas pressure adjustment. With the philosophy of "Enriching life with the best beer experience," it aims to become a leading beer company in Japan. As a first step, it is expanding "the most delicious and enjoyable beer-drinking place in town" nationwide, with a future goal of 100 stores across the country.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: PERFECT BEER