Product Features
*Referenced from the official Nichifutsu Boeki website (https://shop.nbkk.co.jp/products/r1-58)
We use a spring-exclusive "Sakura Syrup" crafted by the high-quality French non-alcoholic syrup brand "Monin," which recreates the pale pink color and delicate, elegant fragrance of cherry blossoms.
Development Background
This product was born from focusing on a "mistake" while pursuing the "ultimate beer experience."
It started when a new employee, nervous while pouring their first beer, ended up with a glass full of foam. However, when we actually tasted it, the smoothness of the foam and its light mouthfeel came as a fresh surprise.
At PERFECT BEER, we decided to view this experience positively and commercialized it based on the concept of "turning failure into value." By adding sakura and lemon, we achieved a balance of spring-like vibrancy and drinkability.
Product Overview
Product Name: Fresh Sakura Milko Price: 900 yen (tax included; may vary depending on official app rank) Availability: April 1, 2026 (Wed) – April 30, 2026 (Thu) Participating Stores: PERFECT BEER locations nationwide (https://www.perfectbeer.info/shop-list)
Recommended for:
・Beer beginners ・Those who want to enjoy cherry blossom viewing or sakura-themed events ・Those looking for a new beer experience
PR Comment
"I felt that a 'mistake' born during the pursuit of perfection could become a new value. Through this drink, we hope to broaden the range of ways to enjoy beer."
About PERFECT BEER
PERFECT BEER is a specialty shop that provides the highest quality beer by strictly adhering to four standards: keg freshness, server maintenance, glass hygiene, and gas pressure adjustment.
With the philosophy of "Enriching life through the ultimate beer experience," we aim to become Japan's leading beer brand. As a first step, we are expanding "the most delicious and fun places to drink beer in town" across the country, with a future goal of opening 100 stores nationwide.
Inquiries regarding this matter: PERFECT BEER PR Representative E-mail: [email protected] TEL: 070-9433-3993
FACT BOX
- Source: PR TIMES
- Category: product_launch