Overview Persol Career's side-hustle and freelance talent matching platform, 'HiPro Direct,' carried out the 'Sales Engine Program,' a paid support initiative for startups housed at the open innovation hub 'STATION Ai,' operated by STATION Ai Inc., over four months starting November 25, 2025.
Six startups participated in the program, achieving concrete results such as forming business partnerships with external partners and establishing sales frameworks. These cases are now being made public.
About 'Sales Engine Program' The 'Sales Engine Program' is a four-month paid support program designed to help startups aiming for Series A funding enhance their sales strategy planning and execution capabilities through matching with potential 'SalesTOP' candidates.
In the first cohort held in 2025, the program combined professional talent support from HiPro with the startup, enterprise, and VC networks of STATION Ai to support sales framework construction and customer touchpoint creation. The second cohort is scheduled to run for approximately four months starting from mid-July 2026.
First Cohort Case Studies ### Case 1: CROSLAN Inc. Business: Provides 'SMILEVISA,' a SaaS for automating the management of foreign workers with specific skills. Challenges: Lack of know-how for enterprise sales and absence of reproducible sales processes. Results: Standardized sales processes, 1.5x increase in meetings, over 10% improvement in closing rates, and 10 deals closed in a single month.
### Case 2: itowa Inc. Business: Operates a funeral DX platform. Challenges: Focused on inbound sales; no outbound measures; talent shortage. Results: Concluded business partnerships with a major trading company and a deferred payment service provider.
### Case 3: Friend Microbe Inc. Business: Contract research and oil decomposition business using microorganisms. Challenges: Sales conducted solely by the CEO; lack of sales expertise and structure.
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- Source: PR TIMES
- Category: News
- Products / services: HiPro Direct / Sales Engine Program