【Drink for 44 Yen】Chicken Specialty Izakaya 'Shin Jidai 44' Hosts Anniversary Event! Target Drinks Only 44 Yen per Cup No Matter How Many You Drink!

4-Day Limited Time! Super Savings 4 Days! All Drinks for 44 Yen (Tax Included 48 Yen) Sale!

From July 20 (Mon) to July 23 (Thu), we will hold a commemorative event where target drinks are 44 yen per cup (tax included 48 yen) all day, no matter how many you drink! This is limited to followers of Shin Jidai Group founder 'Sano Naoshi' (@sanonaoshi) on Instagram. Don't miss this chance!

Sano Naoshi Instagram

◆ Event Venues 【Shin Jidai 44 Omeitai Building North Store】 Address: 3-15-11 Meitetsu M Three Dining Building 1F, Meieki 3-chome, Nakamura-ku, Nagoya, Aichi 450-0002 Phone: 052-228-2550 Business Hours: 12:00 to 3:00 (next day)

【Shin Jidai 44 Kin Store】 Address: 3-13-19 Kin 3-chome, Chikusa-ku, Nagoya, Aichi 460-0003 Phone: 052-253-6767 Business Hours: 17:00 to 5:00 (next day)

【Shin Jidai 44 Akihabara 2nd Store】 Address: 3-37 Kanda Sakumacho 3-chome, Chiyoda-ku, Tokyo 101-0025 Phone: 03-6240-9986 Business Hours: 11:00 to 2:00 (next day)

【Shin Jidai 44 Shinbashi Ginza Exit 2nd Store】 Address: 1-13-6 Shinbashi 1-chome, Minato-ku, Tokyo 105-0004 Phone: 03-6263-8597 Business Hours: 11:00 to 2:00 (next day)

What is Shin Jidai 44?

Shin Jidai 44 is a brand launched by founder Sano Naoshi when he was 44 years old.

Starting with the famous 'Denshoku,' we offer fresh chicken dishes at affordable prices as a 'chicken specialty izakaya.' Currently, we operate 7 stores nationwide (2 in Tokyo and 5 in Aichi).

At Shin Jidai 44, we pursue the true deliciousness of chicken and offer a rich selection of chicken dishes and carefully selected side menus.

Even among the 'Shin Jidai Group,' which operates more than 200 stores nationwide, this is a special brand that can only be experienced at limited stores.

By handling logistics in-house, we achieve a system that can stably procure high-quality 'real ingredients' nationwide and offer them at surprisingly affordable prices.

There are only 7 'Shin Jidai 44' stores nationwide. You will surely feel the difference with just one bite.

Featured Products

Spicy Grilled Chicken

If you come to 44, this is it! The meat quality, homemade sauce, and all the rare grilled items are exquisite.

Chicken Turmeric Grill

Extremely delicious! Mysterious deliciousness!

More than 200 stores nationwide. 'Shin Jidai' is rapidly expanding its number of stores. Why does a line form?

1) Cumulative sales of 300 million, Shin Jidai's famous 'Denshoku'

When customers visit 'Shin Jidai,' they almost always order 'Denshoku.' Denshoku is a fried chicken skin skewer priced at 50 yen per stick (tax included 55 yen). Once you try it, you can't stop. It's so addictive that customers usually order more than 5 sticks each. It's a real hit product.

The secret to the deliciousness of Denshoku is the following three points. ① [Chicken Skin] Remove excess fat and retain only collagen for a delicious, crispy texture. ② [Sauce] Luxuriously use Korean ginseng, known to be good for all ailments, and eliminate the unique odor of Korean ginseng to create a delicious sweet and spicy sauce. ③ [Spice] The main ingredient is soybeans, achieving zero salt content and enhancing the addictive quality.

◼️ See and enjoy! The 'Denshoku Pyramid' that creates a chain of smiles

When you order Denshoku in 10 sticks (4 tiers), 21 sticks (6 tiers), 36 sticks (8 tiers), it is served in a beautiful pyramid shape, becoming a local specialty of Shin Jidai. It is so popular that it is posted on SNS every day.

'Denshoku' is a registered trademark of the Japan Patent Office owned by Phads Co., Ltd.

Denshoku is not only delicious but also has the power to put customers in the best mood.

Just serving Denshoku makes customers smile, and eating it makes them smile even more. It is truly a 'izakaya that energizes 1000 streets.'

Instead of existing grilled chicken, it has established a unique position of 'Denshoku' all over Japan!

2) A popular izakaya with lines formed by people of all ages

Shin Jidai aims to 'energize 1000 streets' and has currently opened approximately 200 stores nationwide, from Hokkaido to Okinawa. By opening stores, they contribute to society in concrete ways such as ① customers' energy for tomorrow, ② employment, ③ consumption, ④ crime prevention, and ⑤ taxation.

Unlike ordinary izakayas, Shin Jidai always has long lines no matter where you go.

Why do lines form?

Shin Jidai is the birthplace of fried skin skewers, and the famous 'Denshoku' is a unique hit product recognized by the Patent Office. Many customers want to experience 'Denshoku' even if they have to wait in line, making it a popular izakaya with lines every day. To energize 1000 streets, we are energizing one street at a time nationwide!

3) Founder with an unusual background: former professional soccer player

Sano Naoshi was born on September 4, 1975 (Kushi no Hi). He started playing soccer at the age of 8 and participated in the Inter-High School and National High School Soccer Championships while attending Gifu Industrial High School. After graduation, he went to Brazil, the soccer kingdom, and played as a professional soccer player in Sao Paulo state for 5 years. At the age of 25, he retired due to an injury and joined his father's construction company. However, out of gratitude to a family he took care of in a Brazilian slum, he switched to the food and beverage industry. In 2006, he founded Phads Co., Ltd. In 2010, he opened the first Shin Jidai store. In 2023, he won the Dining Award. Currently, the group's annual sales are 30 billion yen, with 9,000 employees and 200 stores in operation.

Shin Jidai Group founder Sano Naoshi has an unusual background.

◾️ Former professional soccer player in Brazil

After graduating from high school, he joined America FC (Sao Paulo state) as a trainee and signed a professional contract in 1995 (Heisei 6). In the same year, he moved to CA Votuporanguense as a professional player.

In 1996 (Heisei 7), he moved to Joinville EC in Santa Catarina state as a professional player.

In 1997 (Heisei 9), he moved to a professional club in Sao Paulo state.

In 1998 (Heisei 10), he suffered a major injury and decided to retire the following season without recovering.

In 1999 (Heisei 11), he returned to Japan. He belonged to 4 teams in 5 years and became a pioneer of Japanese soccer players who actively participated overseas.

◾️ Awarded the Dining Award

On December 5, 2023 (Tuesday), we were awarded the 'Dining Award 2023.'

With overwhelming decision-making speed and execution power achieved by applying soccer tactics to team building, he has built a large organization. Additionally, he has put six business formats on a growth track and is called the 'God of Business Format Creation' for his outstanding marketing capabilities. These two points were evaluated, leading to the award.

Phads Representative Introduction https://www.phads.jp/message.html

Sano Naoshi Official Instagram https://www.instagram.com/sanonaoshi/reels/?locale=de

About Phads Co., Ltd.

Established in 2006, the corporate culture is 'People gather where it is fun.'

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