Self-Photo Brand "Photomatic" Colors H&M's Special Golden Week

Photo Create Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yoshinori Osako), a member of the Kitamura Holdings Group, operates the self-photo brand "Photomatic." During the Golden Week period from Friday, May 1, 2026, to Wednesday (holiday), May 6, 2026, Photomatic will set up self-photo booths at H&M's "HAPPY GOLDEN WEEK WITH H&M" event, allowing visitors to take photos with exclusive H&M collaboration frames.

[6-Day Limited] 6 Types of H&M Collaboration Frames Appear

During Golden Week, H&M will host the PLAY THE MOMENT event (H&M members only), featuring a crane game where participants can win KODAK "Charmera" to commemorate the launch of the KODAK COLLECTION BY H&M, along with an H&M collaboration photo booth.

The photo booths at the venue will be wrapped in H&M specifications. You can enjoy taking photos with 6 types of original frames that express the world of H&M and can only be experienced here.

Why not capture your fun Golden Week shopping memories at the Photomatic photo booth?

"HAPPY GOLDEN WEEK WITH H&M" Collaboration Frame Overview

Event Name HAPPY GOLDEN WEEK WITH H&M

Period May 1 (Fri) - May 6 (Wed), 2026

Business Hours <H&M Shibuya Store> May 1, 2: 10:00-22:30 May 3-6: 10:00-22:00

<H&M Futako Tamagawa Rise Store> 10:00-20:00

<H&M Umeda Store> 10:00-22:00

Number of Frames 6 types in total

Shooting Fee Free (1 print + still image/video data) *H&M members only *You can register as a member at the store on the day, but pre-registration and app download will allow for smoother participation.

Official WEB Site https://social.hm.com/ja_JP/2026gw-activities

HAPPY GOLDEN WEEK WITH H&M This year's Golden Week, H&M has various FUN activities prepared. Please visit your nearest store.

[FUN 1] GW SALE Up to 40% OFF selected items during GW Period: April 25 (Fri) - May 6 (Wed) Location: H&M stores nationwide *GW SALE also held at online store

[FUN 2] SCRATCH & WIN Golden Week luck test! (H&M members only) During the period, for every 5,000 yen (tax included) purchase, you will receive one scratch card with no losing tickets! Period: April 25 (Sat) - May 6 (Wed) Location: H&M stores nationwide

[FUN 3] PLAY THE MOMENT (H&M members only) An event to enjoy a crane game where you can get KODAK "Charmera" to commemorate the launch of KODAK COLLECTION BY H&M, and Photomatic's H&M collaboration photo booth. Period: May 1 (Fri) - May 6 (Wed) Location: H&M Shibuya, Futako Tamagawa, Umeda stores https://social.hm.com/ja_JP/2026gw-activities

About Photomatic TAKE YOUR MEMORY The real me, I want to capture today Photomatic's self-photo service began in 2018 with a remark from its representative, Hong Soon-hyun, who is also a photographer: "Why not take portraits yourself instead of having a photographer take them?"

Photomatic's sensibility is packed into professionally set lighting and spaces, allowing anyone to capture their best moments just as they are, simply by pressing a remote control connected to the camera. Its unique concept and high-quality shooting experience have gained popularity among Korean celebrities, and it has been loved by many artists, including BTS, since its inception.

In 2024, it made a full-scale entry into Japan through a collaboration with the Kitamura Holdings Group, delivering a new shooting experience to everyone in Japan.

Official WEB Site https://www.photomatic.jp Instagram https://www.instagram.com/photomatic_japan/ TikTok https://www.tiktok.com/@photomatic_japan X https://twitter.com/photomatic_japan