Camtsuku Launches Operational Support for W-Follow/Triple-Follow Campaigns

Pickles Inc. (Minato Ward, Tokyo; CEO Minoru Tanaka), provider of the campaign tool 'Camtsuku', has announced the launch of operational support for 'W-follow/triple-follow campaigns,' where following multiple accounts is a requirement for entry.

In recent years, collaborative campaigns conducted jointly by multiple companies and brands have become a standard promotional method on X (formerly Twitter). 'W-follow' (double-follow) and 'triple-follow' formats, which require users to follow two or more accounts as an entry condition, are among the most representative examples.

However, these campaigns require verifying whether each applicant has followed all specified accounts, which increases operational workload compared to standard campaigns. In response to the growing demand for collaborative and joint projects, the company has begun providing operational support to make it easier for businesses to implement such strategies.

'Camtsuku' is a campaign management tool designed to implement campaigns on social media and at event venues quickly and at a low cost. The company plans to continue responding to the needs of collaborative projects and creating an environment where businesses can implement effective campaigns more easily.