Pickles Inc. (Shinagawa-ku, Tokyo; CEO: Minoru Tanaka), provider of the campaign tool 'Cantsuku,' has partnered with Minto Inc. (Minato-ku, Tokyo; CEO: Kazuhiro Mizuno) to launch the 'X Giveaway Campaign All-in Package,' an integrated service covering planning, production, ad distribution, and management for X giveaway campaigns.
This package combines manga/illustration production from Minto's creator network with X ad distribution using X Amplify Sponsorships and campaign implementation via Pickles' 'Cantsuku' tool. By covering both creative production and tool usage fees as package benefits, the structure allows clients to focus their budget on advertising volume.
This package realizes the maximization of campaign results through the following three value propositions:
1. Creative Content Production Utilizing Minto's creator network to design content that is naturally accepted on social media while minimizing the 'advertising feel.' With a network of over 400 creators, they build a production team tailored to the project, achieving everything from brand awareness to service understanding.
2. Maximization of Distribution Efficiency Creative production fees are provided at no charge, and 'Cantsuku' tool usage fees are covered by Minto, allowing clients to allocate their budget entirely to ad distribution volume.
3. One-Stop Progress Management Integrated support from ad distribution, campaign setting, and progress management to winner notification and reporting. By consolidating points of contact under Minto, the service provides end-to-end support, including improvements for future campaigns.
FACT BOX
- Source: PR TIMES
- Category: New Product