YASUMI LAB TOKYO Opens in Ikebukuro on May 15, Offering Custom Plushie Workshop Experiences

PIXTA's subsidiary, YASUMI WORKS, will open 'YASUMI LAB TOKYO' in Ikebukuro on May 15, 2026. This experiential workshop store allows customers to craft their own original plushie straps. Participants can experience the entire process from sewing pre-cut fabrics to stuffing and finishing within 1 to 1.5 hours. Even beginners can enjoy the session with staff support. The workshop costs 4,900 yen, with additional options like clothing and facial parts. This move targets the growing 'Nuikatsu' trend, where fans enjoy carrying and photographing their plush companions as 'partners' in daily life.