PLEAST Co., Ltd. (Headquarters: Hakata-ku, Fukuoka City, Fukuoka Prefecture, hereinafter "PLEAST") will open "HIMOROGI KARATSU001," a private rental villa in Karatsu City, Saga Prefecture, on April 25, 2026. HIMOROGI is an accommodation brand based on the concept of "traveling as if living in this land," reimagining the climate, scenery, and untapped tourism resources throughout Kyushu into unique stay experiences. Through this opening, the brand aims to propose a new value for stays that allow guests to more deeply appreciate the historical significance and natural environment of Karatsu.

Karatsu's Unique Location, Embraced by the Sea and Castle "HIMOROGI KARATSU001" is a private rental villa situated on the beachfront overlooking Karatsu Castle. Located very close to the Genkai Sea, it's about a 1-minute walk to the beach. Guests can enjoy a stroll feeling the scent of the tide in the morning, and spend a relaxing evening surrounded by the sound of waves and the castle lights, fully experiencing the Karatsu lifestyle. It offers good access to tourist spots, making it a convenient base for Karatsu sightseeing, while also providing the charm of a private villa where guests can enjoy their own time without concern for others upon returning. It enables a stay that allows one to step away from daily life and relax both mind and body.

Enjoy Sauna, Outdoor Air Bathing, and Hot Bathing at Your Own Pace The facility is fully equipped with a private sauna. Outdoors, there's an outdoor bath that doubles as a cold plunge and open-air bath, allowing guests to fully enjoy the "to-tonou" (sauna-induced trance) experience in conjunction with outdoor air bathing. Enter whenever you like, rest as long as you like, and re-enter. The luxury of a private rental villa allows guests to spend time at their own pace without worrying about other guests. It is a stay space where you can unwind from travel fatigue in a spacious bath and savor the very atmosphere of Karatsu.

Bonfires and BBQs Transform Evenings into Memories In the semi-outdoor space, guests can enjoy their evenings around a bonfire. Time spent conversing while watching the flickering flames offers a different charm from a hotel stay, unique to a private rental villa. It also accommodates BBQs, making it suitable for various occasions such as family trips, group trips with friends, or anniversary celebrations. Combined with the warm wooden interior, the stay itself becomes the main event of the trip.

Accommodates up to 6 Guests, Pet-Friendly The capacity is 6 people, with one queen-sized bed and two double-sized beds in the bedrooms. In addition to comfortably accommodating families and groups, it is also pet-friendly, allowing up to two medium-sized dogs (under 10kg), making it a suitable destination for traveling with pets. Two parking spaces are provided free of charge.

"Traveling as if Living" in Karatsu HIMOROGI is an accommodation brand that sheds light on the seas and mountains of Kyushu, the culture and scenery rooted in its land, and its still largely unknown regional resources, proposing "trips that don't end with just one visit." It aims for a stay that is not merely about sightseeing or fleeting consumption, but one that allows guests to savor the local atmosphere, the flow of time, and the sense of distance from people and nature. Enjoy a unique time here, feeling the sea, history, tranquility, and warmth of wood in Karatsu.

Consideration for the Environment Beyond Comfort. HIMOROGI also incorporates efforts to minimize environmental impact where possible. The building utilizes a wooden unit construction method (CLT CELL UNIT) made from domestic timber, assembling a box-shaped structure of wooden panels inspired by traditional joint concepts. The construction method that minimizes the use of metal fittings is one such effort. The HIMOROGI logo is inspired by the shape of this joint (butterfly joint). By incorporating sustainable architecture utilizing CLT and domestic timber, the facility aims to create a balance between environmental consideration and regional charm. By integrally designing the architecture, location, and stay experience, it seeks to create new value that gently connects the region, travelers, and nature.

Facility Overview Facility Name: HIMOROGI KARATSU001 Location: 1-3-9 Higashikaratsu, Karatsu City, Saga Prefecture Opening Date: April 25, 2026 Capacity: 6 people Layout: Living room, bedrooms (1 queen bed, 2 double beds), changing room, bathroom, toilet, sauna, outdoor bath (cold plunge/open-air bath兼用), outdoor bonfire space (BBQ available) Parking: 2 spaces available (free) Check-in: From 15:00 Check-out: By 10:00 Rates: Vary depending on date and season Amenities: Free Wi-Fi, TV, air conditioning, washing machine, table with refrigerator, microwave, reclining chair, kettle, IH dryer, cups, bath towels, face towels, shampoo, conditioner, body soap, hand soap, razor, hairbrush, cotton, toothbrush set, body towel, slippers, bath salts, firewood, fire starter, paper plates, disposable chopsticks, spoon

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