Plenus Co., Ltd. operates the Teishoku restaurant "Yayoiken," with 376 stores across Japan as of the end of April. "Yayoiken" also distributes new product information on its official SNS channels (X, Instagram, LINE) (#Yayoiken).
This time, "Yayoiken" is renewing its set meal menus using soy meat, launching "Soy Meat Ginger Stir-fry Set Meal" for 860 yen, "Soy Meat Vegetable Stir-fry Set Meal" for 960 yen, and "Soy Meat Eggplant Miso and Grilled Fish Set Meal" for 1,170 yen, starting from May 19, 2026 (Tuesday).
More Delicious. Renewed "Soy Meat" for Satisfying Main Dishes
This renewal, themed "More Delicious!", involved reviewing the flavor of the dipping sauce and the shape of the soy meat, aiming for a richer taste and easier eating. We have upgraded the quality to ensure that even customers who have not tried soy meat before can feel a solid sense of satisfaction as a main dish.
<Two Points for Enhanced Deliciousness>
1. Enhanced Richness and Juiciness
We reviewed the blending of the dipping sauce and improved it to a richer flavor. With a juicier and more substantial finish, we aim for a satisfying dish, similar to our regular meat-based menus.
2. Shape Design for Increased Satisfaction
While keeping the amount of soy meat the same, we changed its shape to thin slices, increasing the number of pieces per plate. This design ensures that the taste of soy meat can be felt in every bite, aiming to improve eating satisfaction and fullness.
From "Endurance" to "Deliciousness You'll Want to Choose"
Research also reports that plant-based foods, including soy meat, have lower greenhouse gas emissions during production compared to livestock meat such as beef*. Against this background, we aim to broaden daily meal choices, leading to greater dietary diversity. Valuing "being chosen for deliciousness," we propose these as main dish options that can be effortlessly incorporated into daily meals.
*Source: Xu et al., 2021 (Nature Food) and others
Product Overview
Soy Meat Ginger Stir-fry Set Meal: 860 yen
Soy Meat Vegetable Stir-fry Set Meal: 960 yen
Soy Meat Eggplant Miso and Grilled Fish Set Meal: 1,170 yen
・Release Date
May 19, 2026 (Tuesday)
・Stores
376 "Yayoiken" stores nationwide (as of end of April 2026) *Excluding some stores
Convenient and Great Value! "Yayoiken" Official App!
In addition to checking new product and campaign information, browsing menus, and searching for stores, you can also use functions such as directly ordering from Demaecan and Uber Eats within the app. We also offer QR coupons for various services that allow you to enjoy products at a discount, such as coupons obtained by collecting stamps from mini-games.
Click here for details:
https://www.yayoiken.com/mobile_apps/
Download the app here
*All prices include tax.
*Product contents and prices may vary at some stores.
*We reviewed the flavor of the dipping sauce and the shape of the soy meat, aiming for a richer taste and easier eating.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: Uber Eats