Hotto Motto Launches SNS Campaign for 'Imabari Yakibuta Tamago Meshi' Release, Giving Away E-Money and Appliances

Plenus Co., Ltd., which operates 2,423 'Hotto Motto' take-out bento stores as of late April 2026, is launching a social media campaign to commemorate the release of its new 'Imabari Yakibuta Tamago Meshi' series.

The campaign will run on the official X (formerly Twitter) and Instagram accounts from 10:00 AM on Wednesday, May 20, 2026, until 11:59 PM on Sunday, May 24, 2026.

### X (Twitter) Campaign Details Users can enter by following the official account (@hottomotto_com) and posting a choice with the designated hashtag from the campaign post. One hundred winners will receive 500 yen worth of Hotto Motto e-money. Winners will be notified via DM instantly.

### Instagram Campaign Details Users can enter by following the official account (@hottomotto_official) and 'liking' the campaign post. One winner will receive a BRUNO Garment Steamer. The winner will be contacted via DM on or after Monday, May 25.

### New Product Information - Imabari Yakibuta Tamago Meshi: 690 yen - W Imabari Yakibuta Tamago Meshi (Double meat): 950 yen Release Date: Wednesday, May 20, 2026. Available at 2,423 Hotto Motto stores nationwide. This product is supervised by the 'Imabari Yakibuta Tamago Meshi World Promotion Committee.'

Hotto Motto continues to enhance its digital services, offering online orders up to six days in advance and distributing app-exclusive coupons to improve customer convenience.