Plenus Co., Ltd. operates the restaurant chain "Yayoi-ken," with 376 stores nationwide as of the end of April 2026. The chain actively promotes new products via its official X, Instagram, and LINE channels.
On May 19th (Tue), Yayoi-ken renewed three soy-meat-based set meals: "Soy-Meat Ginger Pork Set Meal," "Soy-Meat Vegetable Stir-fry Set Meal," and "Soy-Meat Eggplant Miso and Grilled Fish Set Meal." To showcase these updates, Yayoi-ken surveyed store managers across Japan on the recommended highlights.
Survey Overview: - Target: Yayoi-ken store managers nationwide - Content: Choosing top recommendations for the soy-meat dishes - Period: May 19 to May 21, 2026
Product Overview: With the theme "Even more delicious!", the renewal includes: 1. Enhanced Richness and Juiciness: The sauce composition was revised for a deeper, more robust flavor. 2. Optimized Shape: The soy meat is now thinly sliced while keeping the total volume the same, increasing the piece count per serving for better mouthfeel.
Menu Lineup: - Soy-Meat Ginger Pork Set Meal: 860 JPY - Soy-Meat Vegetable Stir-fry Set Meal: 960 JPY - Soy-Meat Eggplant Miso and Grilled Fish Set Meal: 1,170 JPY Launch date: May 19, 2026 Locations: 376 stores nationwide
Survey Results: 1st: Texture that doesn't feel like it's derived from soy 2nd: Enjoyable just like regular meat dishes 3rd: Provides a healthy, light feeling
FACT BOX
- Source: PR TIMES
- Category: New Product