Plenus Co., Ltd. operates 376 'Yayoiken' set-meal restaurants in Japan as of the end of April 2026. Yayoiken also distributes new product information via official SNS channels (X, Instagram, LINE). At Yayoiken restaurants in Japan, to help customers feel the new brand concept 'Precious to me. Today, something good,' and to provide a fun dining space, we broadcast the 'Yayoiken Playlist,' an original in-store BGM selection tailored to the season and time of day. Starting in June, we will deliver the 'Summer Playlist.' Yayoiken provides a more comfortable dining space with the 'Yayoiken Playlist,' which selects a mix of new and old, domestic and international songs tailored to the season and time of day. From June to August, the 'Summer Playlist' will feature songs with a light tempo and bright feel suitable for summer, while also focusing on tracks that allow customers to spend a relaxing time, curated for 'morning,' 'daytime,' 'evening/night,' and 'late night' time slots.
FACT BOX
- Source: PR TIMES
- Category: marketing