Plenus Co., Ltd. operates 376 'Yayoi-ken' set-meal restaurants in Japan as of the end of April 2026. Yayoi-ken also distributes new product information via its official SNS channels (X, Instagram, LINE). To celebrate its 20th anniversary in July, the chain will hold the '20th Anniversary Good Things Festival' starting June 1 (Mon). As part of this, a 'Set Meal General Election' will be held within the official app, where customers can vote for their favorite among 10 popular set meals. (Full text omitted)

FACT BOX

  • Source: PR TIMES
  • Category: Marketing Campaign
  • Organizations: Plenus / Yayoi-ken