Premium Umeshu Brand 'SOGA' Selected by Hakone Ginyu, Japan's Most Exclusive Luxury Ryokan

PlumTown Co., Ltd. (Headquarters: Odawara, Kanagawa) has announced that its premium Umeshu brand, "SOGA," has been officially adopted and is now being served at Hakone Ginyu, a leading luxury ryokan in Hakone, Kanagawa Prefecture. This partnership allows guests to experience "SOGA" as a sensory journey set against the backdrop of Hakone’s majestic natural landscape.

About Hakone Ginyu Located along a valley overlooking the Hakone Mountains, Hakone Ginyu is a luxury ryokan featuring only 20 guest rooms, each equipped with a private open-air bath. This limited capacity ensures high privacy and a serene atmosphere. The rooms are individually designed to harmonize with nature, allowing guests to experience the changing seasons through all five senses. The ryokan is highly regarded by domestic and international wealthy travelers for its seasonal Kaiseki cuisine and hospitality that emphasizes mental and physical relaxation, making it one of Japan's most difficult-to-book destinations.

Synergy: Unwinding and Filling the Soul Hakone Ginyu prioritizes the quiet unwinding of mind and body in unity with nature. Its spaces and open-air baths are designed to help guests regain their original senses. Similarly, SOGA is a brand rooted in the traditional Japanese landscape of plum blossoms, carrying the tagline "Unwind and Fill." It is designed to offer a deep aftertaste and sensory shift, aiming to be a quiet companion that enriches the guest's overall experience.

Comment from Akihiro Ota, Executive Vice President: "When I first tasted THE HEALING LIQUEUR SOGA, I was struck by its depth and the beauty of its lingering finish. The soft acidity of the Juro plum and the umami extracted over time do not overwhelm; instead, they help the mind relax. This presence is the very essence of the 'healing' we idealize. Furthermore, I resonate with how this Umeshu, rooted in the history of Soga, Odawara, has been elevated into a sophisticated value. We believe SOGA is a fitting answer for guests seeking a truly memorable drink."

Hakone Ginyu Profile Facility: Hakone Ginyu Representative: Akihiro Ota, Executive Vice President Location: Miyanoshita, Hakone-machi, Kanagawa Rooms: 20 (All with open-air baths) Established: 2002

PlumTown Co., Ltd. Profile Company: PlumTown Co., Ltd. Representative: Hiroshi Zemba, CEO Location: Nakamurahara, Odawara, Kanagawa Established: June 2, 2025