PlumTown Corporation (headquartered in Odawara, Kanagawa Prefecture), the creator of the craft umeshu brand 'THE HEALING LIQUEUR SOGA,' has announced its introduction at 'Gora Karaku' (hereinafter 'Karaku'), a hot spring ryokan embraced by the natural beauty of Hakone Gora.

At this establishment, which values Japan's traditional landscapes and harmony with nature, the umeshu will be offered as 'a drink that unwinds the heart and satisfies the senses,' aiming to create new value within the guest experience.

About Gora Karaku

Nestled in the rich natural surroundings of Hakone Gora, 'Gora Karaku' is a hot spring ryokan that blends the traditional Japanese hospitality spirit with modern luxury.

The name 'Karaku' embodies the wish that 'auspicious and joyful things may last long,' a sentiment reflected throughout the property.

The architecture incorporates traditional Japanese 'wa' aesthetics while presenting a contemporary, refined space. Under the concept of 'standing out, yet remaining in harmony,' the design blends quietly with Hakone’s scenic landscape.

All guest rooms feature open-air baths, and from the panoramic open-air bath, guests can enjoy sweeping views of the Hakone mountain range and Sagami Bay. Additionally, the property offers a variety of enriching spaces, including private baths with unique atmospheres, a spa, and nature-inspired areas such as the 'Water Terrace' and 'Forest Terrace,' enhancing the overall guest experience.

Exterior view at dusk, harmonizing with Hakone's nature (provided by Gora Karaku)

Morning light view from guest room (provided by Gora Karaku)

Sharing the Moment of Unwinding and Fulfillment — The Resonance Between Karaku and Umeshu SOGA

'Gora Karaku' offers more than just accommodation; it provides a stay designed to gently release guests from daily life and reconnect with their inner sensibilities.

Surrounded by the majestic nature of Hakone Gora, guests can soak in hot springs, feel the breeze, and savor the changing seasons.

Within the ryokan, traditional Japanese aesthetic sensibilities coexist with modern refinement, and carefully designed 'empty spaces' allow each guest to enjoy their own unique, unhurried time.

'THE HEALING LIQUEUR SOGA' is also not merely an alcoholic beverage, but a plum liqueur brand created to deliver the experience of 'enjoying a pleasant aftertaste.'

Crafted to highlight the delicate aroma and acidity of 'Juro梅' (Juro plum), a rare plum variety from Odawara, every aspect—from the first sip to the lingering finish and aromatic expansion—is meticulously designed.

The vibrant flavor upon sipping and the soft, lingering aftertaste that gently blends into the body invite guests to leave behind their busy daily lives and enter a state of relaxed tranquility.

This deeply resonates with 'Gora Karaku’s' philosophy of imbuing meaning into every element—space, furnishings, scenery, and cuisine—to express a complete worldview throughout the guest stay.

Facility Overview: Gora Karaku

Facility Name: Gora Karaku

Address: 1300-8 Gora, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture

Operator: ORIX Hotel Management Co., Ltd.

Website: https://gora-karaku.orixhotelsandresorts.com/

Company Overview: PlumTown Corporation

Company Name: PlumTown Corporation

CEO: Hiroshi Zenami

Address: 116-14 Nakamurahara, Odawara City, Kanagawa Prefecture

Founded: June 2, 2025

Website: https://plum-town.jp/

Instagram: https://www.instagram.com/soga_craft_umeshu/

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: THE HEALING LIQUEUR SOGA