POLA Becomes Main Sponsor for 'BALLET TheNewClassic'

POLA Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Takuma Kobayashi) deeply resonated with the stance of NewClassic Inc. (Headquarters: Setagaya-ku, Tokyo; CEO: Shohei Horiuchi)—which cherishes inherited traditions while continuously evolving with the times—and has decided to participate as the main sponsor for the ballet performance 'BALLET TheNewClassic' (hereafter 'BTNC').

By joining hands, BTNC and POLA will reinterpret the foundations built through tradition and innovation, create unprecedented new value, and expand the possibilities of emotion and beauty for society and the next generation.

POLA presents BALLET TheNewClassic 2026

Offering the 'POLA VIP Seat' to commemorate the collaboration with POLA's pinnacle brand, 'B.A'

The theme for BTNC's 2026 performance is 'Rebellion called Refinement.' BTNC has historically presented viewing experiences that transcend conventional boundaries by layering classical beauty with modern creativity, and combining the convincing physicality built by dancers with new expressive methods in visuals, music, and composition. This theme will more vividly demonstrate their stance of coexisting tradition and innovation with equal intensity.

As an initiative to enhance the viewing experience of this performance, across all 6 shows <Thursday, July 30 to Sunday, August 2, 2026>, we have prepared the 'POLA VIP Seat.' This commemorates the collaboration with POLA's flagship brand 'B.A', which continues to question the very nature of beauty as it evolves through the ages under the brand policy that 'human potential expands.' These executive seats are designed for a deeper experience of the performance's value, offering an exceptional, up-close viewing experience of the stage. (Limited number of seats available)

POLA presents BALLET TheNewClassic 2026 Performance Overview

- Performance Name: POLA presents BALLET TheNewClassic 2026 - Dates: July 30 (Thu) - August 2 (Sun), 2026 (6 performances in total) - Venue: New National Theatre, Playhouse (1-1-1 Honmachi, Shibuya-ku, Tokyo)