Gaze that awakens. Firmness across the entire eye area, including the orbicularis oculi muscle, orbital fat, and eye bags*. Introducing 'B.A Eye Zone Cream' on October 1, 2026.

POLA Inc. (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Takuma Kobayashi) will launch the new 'B.A Eye Zone Cream' (¥19,800 including tax / ¥18,000 excluding tax) on October 1, 2026. This new product, born from the accumulated research of POLA's highest-tier brand 'B.A', aims to provide firmness across the entire eye area.

<About the Brand>

Since its inception in 1985, POLA's highest-tier brand 'B.A' has championed the philosophy of 'expanding human potential,' advocating for a life that is always the best version of oneself, regardless of age. Since 2025, it has been rolling out its 7th generation of basic skincare items, aiming for 'regenerative, all-encompassing firm skin.'

<Product Features>

B.A's eye care products have been evolving for 38 years since their debut in 1988. The newly launched 'B.A Eye Zone Cream' focuses on the unique structure of the eye area*3 and aims to deliver firmness to the orbicularis oculi muscle, orbital fat, and the entire eye bag zone using B.A's technology. It contains 10 beauty ingredients, including 9 original ingredients*4, to care for various skin concerns around the eyes. Furthermore, utilizing the '3D Eye Bandage Formulation' developed with proprietary technology from POLA CHEMICAL INDUSTRIES' Technical Development Center (TDC)*5, which incorporates a structural recovery oil*6, it creates a veil that provides a feeling of firmness and tightening. This formulation achieves a textural change that was not possible with previous in-house products, offering a melting, penetrating sensation upon application and a feeling of firmness and tightening after application.

<Launch Plan>

The product will be available at approximately 2,500 locations nationwide, including POLA Beauty Directors, approximately 400 POLA THE BEAUTY cosmetic and esthetic shops, the flagship store POLA GINZA, 108 POLA counters in department stores and specialty stores nationwide, 11 POLA corners in duty-free shops at airports across Japan, and the official POLA online store (https://www.pola.co.jp/ec/). (Store count as of the end of December 2025).

Internationally, it is scheduled for sequential release in 9 countries and regions: mainland China, Hong Kong, Taiwan, Macau, Thailand, Singapore, South Korea, Malaysia, and Indonesia.

*1: The entire area of application *2: Formation of a tightening veil on the skin *3: Stratum corneum *4: Moisturizing ingredients *5: Technical Development Center (POLA CHEMICAL INDUSTRIES' research and production base) *6: Refers to oil properties with reconstructive potential in a three-dimensional structure. (Glyceryl Behenate/Eicosanedioate, Diisostearyl Malate, Ethylhexyl Palmitate (veil-forming ingredients))

Release Date: October 1, 2026

B.A Eye Zone Cream

Sales Name: POLA B.A Eye Zone Cream 7

<Eye Cream>

26g \19,800 (¥18,000 excluding tax)

◆ Allergy tested

(This does not guarantee that all individuals will be free from allergic reactions.)

◆ Reduces the appearance of fine lines caused by dryness. (Tested for efficacy evaluation.)