[240g! The Weight of One Apple] Luxury of "Everyday Nishijin-ori." Traditional Craft x Goat Leather Ultra-Lightweight "Tradition You Can Carry Daily" Tote Bag Born. For Kimono Days and Denim Days. Nishijin-ori x Yuzen Bunko

Hayashi Go Co., Ltd. (Osaka City) will launch a new tote bag on Wednesday, April 8, 2026, that fuses Kyoto's Nishijin-ori, with its 1,200-year history, and the sophisticated designs of 'Yuzen Bunko.' Its most significant feature is its astonishing lightness (minimum 240g: equivalent to one apple), overturning the common notion that 'traditional crafts are heavy and delicate.' Combining the splendor of gold and silver threads with the durability of rare, high-quality goat leather, this item adds 'quiet splendor' to every scene in the modern woman's life, from commuting to weekend outings and even when wearing traditional Japanese attire. Perfect as a Mother's Day gift or a treat for yourself.

**Background of Product Development** **[Nishijin-ori]** Nishijin-ori is a traditional pre-dyed woven fabric with approximately 1,200 years of history in the Nishijin district of Kyoto. Its characteristic is the advanced weaving technique that creates a three-dimensional and deep expression using gold and silver threads and various colored threads, primarily used for obi sashes, Noh costumes, and formal kimonos.

**[Reinterpreting Nishijin-ori]** While Nishijin-ori often gives an impression of being 'heavy' and 'difficult to handle' due to its visual splendor, it is actually a very lightweight and durable fabric. We focused on these characteristics of Nishijin-ori, reinterpreting it not as a 'traditional craft for special occasions' but as an intimate material that blends into contemporary life and continues to be used. We wish to entrust the spirit (kokoro) that Japanese women have cherished—the 'newness' of constancy, cherishing good things for a long time—to this modern, light Nishijin-ori.

**[To Inherit Tradition]** Amidst the declining demand for Japanese clothing culture and traditional crafts, we want Nishijin-ori, a representative Japanese craft, to be loved more widely by incorporating it into daily use. We also aim to pass on the artisans' skills to the next generation. Both Nishijin-ori and bag craftsmanship are delicate Japanese artisanal skills. They are assets that should be passed down to future generations.

**[The Weight of One Apple]** The weight of the bag itself (including the clochette charm) is a mere 240g (Box Tote) and 360g (Tote Large, Tote Medium). A comfortable day with the lightness of one apple.

**[Yuzen Bunko]** 'Yuzen Bunko' is a distinctive brand that fuses the rich coloring techniques of Kyoto's Yuzen dyeing, nurtured in Kyoto, with the traditional craftsmanship of Bunko-gawa (embossed leather). They offer a lineup of leather goods such as bags and wallets. White genuine leather is hand-colored by artisans, one spot at a time, with the color imbued into the tip of the brush.