What is the main theme of this seminar?

We will explain how to build a 'strong company job site' to differentiate from major job advertising media, based on the latest SEO and AI trends.

When will the seminar be held?

It will be held on June 24, 2026 (Wednesday) from 14:00 to 15:00, and on June 29, 2026 (Monday) from 11:00 to 12:00.

Who is the target audience?

The target audience is executives, business managers, or responsible persons from recruitment agencies.

The speaker is Mr. Ryo Egimoto, the CEO of Willbe Inc., which provides job site construction services.

PORTERS is a matching system for the recruitment business, equipped with CRM functions, automated matching, KPI visualization dashboard, and more.

Strategy for Building Strong In-House Recruitment Sites Using SEO/AI Trends to Differentiate from Majors

Published May 20, 2026 7:00 PM ・ Updated Jun 14, 2026 6:41 AM ・ 4 min read ・ Source: PR TIMES

Porters Corporation, in collaboration with Willbee Co., Ltd., will re-broadcast an online seminar for recruitment agencies in June 2026. The seminar addresses rising recruitment costs and provides practical methods for building strong owned media using SEO and AI trends (AIO) to differentiate from major platforms, featuring real-world success stories.

Porters Corporation (Minato-ku, Tokyo; CEO: Koji Nishimori), a provider of matching systems for the HR business, will re-broadcast a joint seminar with Willbee Co., Ltd. titled "Is Your Owned Media Differentiated from the Majors? Building Strong Sites Based on SEO/AI Trends" on June 24 (Wed) and June 29 (Mon), 2026.

### Seminar Overview With recruitment costs continuing to soar due to price hikes by major job boards and scout platforms, many small and mid-sized recruitment agencies are launching in-house sites to improve profit margins. However, many struggle to compete with majors in terms of user acquisition and end up relying heavily on advertising. This seminar explores how to build an SEO-strong in-house site that can compete with major players.

Mr. Ryo Emoto, CEO of Willbee Co., Ltd., which provides job site construction services, will be the speaker. He will explain how to create an in-house site that wins despite a smaller volume of listings, utilizing SEO/AIO trends and actual success cases.

### Recommended For - Those feeling a strong sense of crisis regarding declining profit margins due to platform dependence. - Those wishing to brand their company's strengths to become a preferred agency. - Those who understand the need for independent acquisition but are struggling to find a clear path to success.

### Event Details - Title: Is Your Owned Media Differentiated from the Majors? Building Strong Sites Based on SEO/AI Trends - Schedule: 1. June 24, 2026 (Wed) 14:00–15:00 2. June 29, 2026 (Mon) 11:00–12:00 - Fee: Free - Method: Online - Target Audience: Owners, business heads, and staff of recruitment agencies.

### About PORTERS PORTERS is a cloud-based matching system for recruitment and staffing agencies, featuring CRM functions, auto-matching, and KPI dashboards. It has been implemented by over 2,200 companies globally.

### About Porters Corporation - URL: https://www.porters.jp/ - Location: 3F Toda Building Aoyama, 8-5-34 Akasaka, Minato-ku, Tokyo - CEO: Koji Nishimori - Securities Code: 5126 (TSE Growth) - Business: Development and provision of cloud services for the HR business.

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Source: PR TIMES
Category: Event
Products / services: PORTERS

Strategy for Building Strong In-House Recruitment Sites Using SEO/AI Trends to Differentiate from Majors

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