Japanese pasta specialty store 'Konana' is releasing three types of its popular seasonal 'pure ice' shaved ice. Using high-purity ice made from Central Alps deep-layer natural water frozen over 48 hours, the shaved ice offers a fluffy texture. The lineup includes 'Hojicha' with Yame Hojicha and cheese cream, 'Matcha' with Yame Matcha and red beans, and 'Strawberry' using domestic strawberry syrup. Pre-sales begin at select stores on June 4th, with a wider rollout on June 18th.

FACT BOX

  • Source: PR TIMES
  • Category: seasonal_product_launch