pow Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ren Yanagisawa) is pleased to announce the release of a sample report from a survey conducted on 93 participants using "Spark Research," a market/user research agent leveraging generative AI (URL: https://sparkresearch.jp/). The report on the "Sleep x Beauty Night Drink Acceptance Survey," which has been released this time, can be viewed by anyone from the service page.

▼ Sample Report (Cannot be viewed on smartphones. Please check from a PC.) https://d.sparkresearch.jp/demo/projects/oyasumi/

About the Sample Report Released This Time The sample report released this time is demo content that allows you to view the results of interviews conducted by Spark Research in a format close to actual analytical output. You can check all transcribed responses in a table in the "Cross Report," a "Summary" report that conducts analysis according to research objectives, and "Videos of Monitor Responses" linked to these.

▼ Sample Report (Cannot be viewed on smartphones. Please check from a PC.) Cross Report: https://d.sparkresearch.jp/demo/projects/oyasumi/ Summary: https://d.sparkresearch.jp/demo/projects/oyasumi/summary

### Survey Overview A survey was conducted with the aim of understanding the current situation and verifying hypotheses regarding "Oyasumi Este" (a hypothetical product assumed for this survey), a drink product planned for new release that aims to solve beauty and sleep issues for working women, focusing on the following four points:

1. Understanding the target's sleep and beauty issues 2. Concept testing of package design and worldview 3. Identifying purchase intent and hurdles 4. Determining priority for flavor development

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Products / services: Spark Research