Pow Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ren Yanagisawa) announces the official launch of a new AI-powered feature, 'AI Agent for Survey Design Support,' on its generative AI-based market/user research agent 'Spark Research' (URL: https://sparkresearch.jp/).

This feature dramatically streamlines the survey design process, which previously required specialized knowledge and several business days of effort. By simply inputting research objectives and other details, users can complete high-quality survey designs in as little as five minutes. The system automatically generates both screener questions for participant targeting and full interview guides (questionnaires) for AI interviews, enabling seamless initiation of research directly within Spark Research.

Challenges in Traditional Survey Design Processes

High-quality qualitative research depends heavily on the quality of the 'design' phase before data collection begins. However, this process has historically faced several challenges:

Expertise Required: Designing unbiased screening criteria and determining what and how to ask participants requires significant research experience and specialized knowledge.

Time and Labor Intensive: The design process—from hypothesis formulation to questionnaire validation—often takes several business days.

Quality Varies by Individual: The skill level of the person designing the survey directly impacts the quality and consistency of the research outcomes.

What the 'AI Agent for Survey Design Support' Enables

The AI Agent for Survey Design Support addresses these challenges through three key capabilities:

1. Enables High-Quality Survey Design Without Research Expertise

By simply entering the research purpose, goals, and target audience criteria in natural language, the AI automatically generates the complete survey instrument, including screeners and question flows. Even team members with limited research experience can now design effective, high-quality studies.

Survey Design UI: Input research objectives and participant conditions in plain language to initiate the design process.

2. Reduces Design Time from Multiple Business Days to as Fast as 5 Minutes

The AI drastically reduces the manual effort required to create screeners and questionnaires. Users can now turn research ideas into structured designs instantly.

Survey Design UI: Refine the AI-generated design either through additional AI instructions or manual editing on the interface.

3. Seamless Integration from Design to Execution and Analysis

Once designed, surveys can be immediately previewed to test the AI interviewer’s behavior. The design flows directly into live AI interviews on Spark Research, enabling rapid and seamless insight discovery.

Survey Design UI: Adjust the depth and direction of AI probing instructions and instantly preview the AI’s responses.

The generated survey designs are optimized for deep AI interviews, including explicit instructions on how the AI should probe deeper into responses. This ensures high-quality, insightful interviews out of the box. Generated designs can be further refined via AI instructions or manual adjustments on the platform.

AI Agent for Survey Design Support - Feature Overview

Feature Name

AI Agent for Survey Design Support

Launch Date

July 15, 2026 (Wednesday)

Availability

Standard feature for all Spark Research customers

Pricing

Free of charge

* Pricing structure is subject to change without prior notice.

About Spark Research

Spark Research is a revolutionary generative AI-powered service that transforms traditional market and user research. The AI autonomously moderates user interviews with human participants, collecting large volumes of qualitative user needs and insights in a short time. An AI agent trained on research expertise then analyzes this data, enabling accurate, low-bias research to be conducted quickly, cost-effectively, and with minimal manual effort.

▼ Service Page

https://sparkresearch.jp/

About Pow Inc.

Pow Inc. is an AI startup with the mission of becoming the 'foundation for customer insights through AI' and supporting the creation of products that users love. The company operates 'Spark Research,' a generative AI-powered market/user research agent.

Headquarters: THE HUB Aoyama WEST 3F, 1-1-3 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan

CEO: Ren Yanagisawa

URL: https://pow-inc.com/

Inquiries Regarding This Release

Pow Inc.

Spark Research Public Relations & Marketing

[email protected]

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Spark Research