Women Planning Their Family's Future Use Insurance Consultations the Most

Background and Overview of the Survey Power Planning Co., Ltd. conducted a questionnaire survey from February to April 2026 targeting 342 users of "Minna no Seimei Hoken Advisor" (Life Insurance Advisor for Everyone), a life insurance consultation service operated by our company.

It is said that reviews of insurance are often triggered by life events such as marriage, childbirth, and purchasing a house.

In this survey, we conducted a detailed analysis of the users' gender, age group, and family structure to clarify the reality of "who" uses insurance consultations and for "what purpose."

Gender Ratio of Users 3 out of 4 are women Among the 342 respondents, women accounted for 256 (74.9%), making up about three-quarters of the total, significantly surpassing men (86 individuals, 25.1%).

It clearly shows that women are the primary users of insurance consultation, suggesting a proactive attitude among women in managing household finances and planning for their family's future.

Age Composition of Users People in their 30s are the most numerous; 30s to 40s account for 62% of the total By age group, people in their 30s were the most numerous at 130 (38.0%), and combined with those in their 40s (82 individuals, 24.0%), they account for 62.0% of the total.

The average age is 40.5 years old, indicating that the generation reaching a transition point in their life stages, such as child-rearing and changes in income, utilizes insurance consultations as the optimal timing to review their insurance.

Gender Breakdown by Age Group Women exceed 70% across all age groups; over 80% for those under 29 and in their 50s Looking at the gender breakdown by age group, the ratio of women exceeds 70% across all age brackets, and particularly surpasses 80% among those aged 29 and under (81.2%) and in their 50s (80.3%).