Nakagawa Masashichi Shoten Begins Recruitment for 'Management and Branding Course' in Shimane Prefecture

Shimane Prefecture will hold a course to learn management strategy, product branding, and product proposal under the operation of Nakagawa Masashichi Shoten, targeting food and traditional craft processing or manufacturing businesses within the prefecture. After the course, business negotiation opportunities will be provided to expand the sales channels for the new products developed during the course. Additionally, at the pre-session held during the recruitment period, a lecture will be given by Ms. Aya Sengoku, President of Nakagawa Masashichi Shoten. This is a valuable opportunity, so please join us.

1. Pre-session [Date & Time] May 13 (Wed), 14:00-16:00 [Venue] Shimane Prefectural Hall, Large Meeting Room (158 Tono-machi, Matsue City, Shimane) *Archive distribution available later. [Instructors] - Aya Sengoku (President, Nakagawa Masashichi Shoten Co., Ltd.) - Ryotaro Yokoyama (Consultant, Nakagawa Masashichi Shoten Co., Ltd.) [Content] - History of Nakagawa Masashichi Shoten, Thinking on Branding Management - Introduction to the course and Dainippon-Ichi - Open consulting for last year's course participants [Other] Free of charge, pre-registration required.

2. Management and Branding Course [Features] (1) To acquire practical know-how, the course uses case studies, and homework requires creating business plans and brand structures applied to your own case. Plans will be refined based on instructor feedback each time. (2) 3-5 outstanding participants will be selected to support their exhibition at the joint trade fair 'Dainippon-Ichi' held in February 2027 by Nakagawa Masashichi Shoten. Product and communication design will be addressed with actual sales channel development in mind. (3) All participating businesses will be provided with an opportunity to exhibit at the 'Shimane Product Exhibition and Business Fair' (scheduled for early March 2027) hosted by Shimane Prefecture. [Targets] - Processing/manufacturing businesses for food/traditional crafts in Shimane: Approx. 17 companies - Creative professionals like designers and consultants: Approx. 10 companies [Venue] Izumo Joint Government Building (1139 Otsu-cho, Izumo City, Shimane) [Instructor] Ryotaro Yokoyama (Consultant, Production Area Support Section, Nakagawa Masashichi Shoten Co., Ltd.) [Tuition] 70,000 yen for all 6 sessions (includes trade fair exhibition fee)

3. Application Method and Deadline Pre-session: Until May 11 (Mon), 24:00 Course: Until May 31 (Sun), 24:00

4. Organizer Host: Shimane Prefecture, Shimane Brand Promotion Section Planning & Operation: Nakagawa Masashichi Shoten Co., Ltd.

5. Inquiries Regarding the course/Dainippon-Ichi: Secretariat (Within Nakagawa Masashichi Shoten) Fujita, Yokoyama Regarding Shimane product exhibition: Shimane Brand Promotion Section Goto, Suyama