Toyama Prefecture is offering special firefly squid-themed tours during Golden Week, in collaboration with accommodations such as ANA Crowne Plaza Toyama, Super Hotel Premier Toyama Joshikoen-mae, and Hotel Vischio Toyama. This tour allows participants to observe the glowing firefly squid at a private fishing port and enjoy a breakfast prepared with freshly caught firefly squid. The tours are scheduled for May 9, 10, 16, 17, 23, and 24, 2026, with prices varying by hotel and plan (e.g., ANA Crowne Plaza Toyama collaboration plan starts from 74,600 yen for two people). This initiative addresses the challenge of a high percentage of day-trippers from outside the prefecture, aiming to promote overnight stays and expand tourism consumption as part of the "Sushi Prefecture Toyama" branding.
Toyama Prefecture is organizing special tours focused on firefly squid in Toyama Bay, in partnership with local hotels including ANA Crowne Plaza Toyama, Super Hotel Premier Toyama Joshikoen-mae, and Hotel Vischio Toyama. The tour includes a visit to a fishing port, typically inaccessible to the public, before dawn to observe the bioluminescent firefly squid. Following the observation, participants are served a special breakfast prepared with freshly landed firefly squid by local chefs. Tour dates are May 9, 10, 16, 17, 23, and 24, 2026. Pricing for the ANA Crowne Plaza Toyama collaboration plan is 74,600 yen for two people (tour, breakfast, accommodation) or 83,400 yen with transfer. The Super Hotel Premier Toyama Joshikoen-mae collaboration plan is 36,200 yen per person for a single room or 33,000 yen per person for a double room. These efforts are part of the "Sushi Prefecture Toyama" branding campaign, designed to encourage longer stays and increase tourism spending, particularly addressing the issue that approximately 70% of visitors from outside the prefecture are day-trippers.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
FAQ
What is the main attraction of the special Golden Week tour in Toyama Prefecture?
The special Golden Week tour in Toyama Prefecture offers a unique opportunity to experience a firefly squid breakfast at Toyama Fishing Port, including an early morning observation of bioluminescent firefly squid.
When are the available dates for this special firefly squid tour in 2026?
The special firefly squid tours are scheduled for May 9, 10, 16, 17, 23, and 24, 2026, offering several opportunities to participate.
Which hotels are collaborating with Toyama Prefecture for these special tours?
Toyama Prefecture is collaborating with local hotels for these tours, including ANA Crowne Plaza Toyama, Super Hotel Premier Toyama Joshikoen-mae, and Hotel Vischio Toyama.
What is the pricing for the collaboration plan with ANA Crowne Plaza Toyama?
The collaboration plan with ANA Crowne Plaza Toyama is priced at 74,600 yen for two people, which includes the tour, breakfast, and accommodation, with an option for transfer at 83,400 yen.
What is the primary goal of these special tours and hotel collaborations in Toyama Prefecture?
These special tours and hotel collaborations are part of the "Sushi Prefecture Toyama" branding campaign, aiming to encourage longer stays and increase tourism spending by addressing the high percentage of day-trippers.