[Notice of Press Preview] New 'Sushi Auberge Hashiba' opening in 'Sushi Prefecture Toyama' attracting global gourmands!

Announcement of Press Preview for Inbound-focused Sushi Auberge 'Hashiba'.

Coinciding with the opening of 'Hashiba,' a sushi auberge (restaurant with lodging) undertaken by Tokyo-based Shunji Co., Ltd. (Representative Director: Shunji Hashiba), Toyama Prefecture and the opening site of Imizu City have collaborated with various organizations to provide support. Toyama Prefecture is supporting the establishment of this shop based on a business plan approved under the Regional Future Investment Promotion Act.

As a pre-opening event, a press preview will be held for media representatives on the following date.

[Date and Time] Thursday, May 14, 2026 16:30–17:00: Media Registration 17:00–18:00: Preliminary Media Coverage 18:00–18:40: Project Overview, Greetings from the Owner, Congratulatory Speeches, Facility Tour, and Tasting

[Location] Sushi Auberge 'Hashiba' (5-1 Minatomachi, Imizu City, Toyama Prefecture) *Parking for media will be provided after the following coverage application.

[Expected Attendees] Hachiro Nitta, Governor of Toyama Prefecture Motoshi Natsuno, Mayor of Imizu City Takeshi Nakaoki, Representative Director and President of The Bank of Toyama, Ltd. Koichiro Matsumoto, Representative Director of Matsumoto Fish Market Co., Ltd., and others.

[Coverage Application] Due to limited space, prior registration is required. Please register via the form below by 17:00 on Thursday, May 7.

[About Sushi Auberge Hashiba] A sushi auberge featuring top-tier 'Sushi,' 'Sauna,' and 'Lodging.'

Opening: May 16, 2026 Location: 5-1 Minatomachi, Imizu City, Toyama Prefecture Site Area: 906.21 sqm Floor Area: 481.77 sqm Guest Rooms: 3 rooms Bath Facilities: Sauna and Aomori Hiba large public bath

The opening date is May 16, 2026, the same day Matsuo Basho set out for his journey in 'The Narrow Road to the Deep North.' Just as his journey was about savoring the scenery before his eyes rather than just aiming for a far destination, this long-awaited sushi auberge will open in Shinminato Uchikawa, often called the 'Venice of the East.'

The sushi counter uses a single piece of horse chestnut wood from Toyama Prefecture. It is a reservation-only sushi auberge equipped with a sauna and Aomori Hiba bath.

[About the Owner: Shunji Hashiba] Born in 1986 on Kozushima Island, Tokyo. In 2015, he was entrusted as the second-in-command at 'Sushi Saito,' a 10-consecutive-year Michelin 3-star restaurant. In 2020, he opened 'Sushi Shunji' as the first official branch-out from 'Sushi Saito.' He was selected as 63rd on the 'Asia's 50 Best Restaurants 2026' 51–100 list.

[Message from 'Hashiba'] 'The more I learn about the sea of Toyama Bay, the more I feel the significance of making sushi here. I wanted to provide more than just a meal; I wanted guests to experience the culture of the port town, the scents, the passage of time, and everything rooted in this land. That is why I chose the form of an auberge rather than just a restaurant. I want this to be a place where the stay itself becomes a part of a lifelong memory.'