Preferred Hotels & Resorts Launches Curated Hotel Pairings for 'Bleisure' Travelers

The world’s largest independent hotel brand, Preferred Hotels & Resorts, is introducing a newly curated 'Business with Balance' hotel pairing for business travelers. This pairing combines member hotels located in the heart of major business cities with independent resorts, wellness retreats, or nature-rich suburban destinations, enabling a seamless transition from weekday work to weekend experiences.

As the boundary between business and leisure continues to blur, travelers are seeking ways to make better use of their time during business trips. According to Preferred Hotels & Resorts’ 'Luxury Travel Report,' luxury travelers plan an average of eight trips per year, with over 30% being 'bleisure' trips—combining business and leisure. This trend is further validated by 'The State of Corporate Travel and Expense 2025 by Navan + Skift,' published by Navan, a U.S.-based corporate travel and expense management platform, and Skift, a travel industry media outlet. The report reveals that 55% of business travelers have taken at least two bleisure trips in the past year, and 73% view bleisure flexibility as an attractive employee benefit. These findings highlight growing demand for travel that effortlessly blends work and leisure.

Supporting this surge in demand, Fortune Business Insights forecasts that the global bleisure travel market will surpass $849 billion (approximately ¥133 trillion) by 2026. Additionally, the overall business travel market is expected to grow to a record $1.69 trillion (approximately ¥266 trillion), expanding opportunities to transform business trips into more fulfilling journeys.

“There is a growing desire among business travelers to extend their stays and enrich their experiences at their destinations,” said Kimberly Wilson, Senior Vice President of Global Sales, Corporate at Preferred Hotels & Resorts. “The hotel pairings we’re introducing today naturally connect work and leisure, transforming business trips into richer, more valuable experiences. We want travelers to discover the unique appeal of our properties while making the most of their limited time.”

From Tokyo and Yokohama to São Paulo and San Roque, Preferred Hotels & Resorts is offering 'Business with Balance' hotel pairings that combine key business hubs with appealing nearby destinations.

New York – Pendry Manhattan West (L.V.X. Collection) and Pendry Natirar (L.V.X. Collection)

New York City, one of the world’s leading centers for finance, media, technology, and commerce, continues to attract business travelers from around the globe. At Pendry Manhattan West, guests experience the vibrant energy of rapidly developing western Manhattan, with sophisticated guest rooms, signature dining, and versatile social spaces providing comfort between meetings and events. In contrast, Pendry Natirar, located less than an hour from New York City, offers a completely different charm. Set across approximately 500 acres (about 200 hectares) of rolling hills, forests, and farmland in Somerset Hills, New Jersey, this estate allows guests to enjoy farm-to-table cuisine at restaurant 'Ninety Acres,' along with hiking, fly fishing, and wellness experiences amidst tranquil countryside scenery. This hotel pairing offers a seamless journey from a dynamic business stay in New York City to a relaxing retreat in a nature-rich environment.

Tokyo & Yokohama – Hotel New Otani Executive House ZEN (Legend Collection) and Hotel New Grand (Lifestyle Collection)

For business travelers visiting Tokyo, Hotel New Otani Executive House ZEN serves as an ideal base to experience Japan’s dynamic capital. Blending traditional tea ceremonies and beautiful Japanese gardens with world-class dining and modern luxury, it offers a refined stay. For those extending their stay, neighboring Yokohama offers a different kind of allure. Overlooking Yamashita Park and Yokohama Harbor, Hotel New Grand carries on nearly a century of hospitality tradition, allowing guests to fully embrace Yokohama—one of Japan’s iconic port cities. With its serene waterfront ambiance and convenient access to popular destinations such as Hakone and Mount Fuji, it offers an ideal location. By combining these two member hotels, travelers can enjoy both the vibrancy of Tokyo and the charm of Yokohama’s port city atmosphere in a single trip.

Dublin – The Fitzwilliam Hotel Dublin (L.V.X. Collection) and The Europe Hotel & Resort (Legend Collection)

A trip to Ireland offers the chance to experience two of the country’s greatest charms in one stay. Located in central Dublin, The Fitzwilliam Hotel Dublin is situated near St. Stephen’s Green, in an area bustling with modern energy, cultural landmarks, and international business. It serves as an ideal base for business travelers, offering excellent access to conferences and events while allowing guests to immerse themselves in the city’s lively character. From there, the journey shifts to the shores of Lough Leane. The Europe Hotel & Resort boasts a prime location overlooking a national park spanning approximately 26,000 acres (about 10,500 hectares) and Ireland’s highest mountain peaks. It also serves as an ideal gateway to explore the Ring of Kerry and Killarney National Park—iconic natural wonders of southwestern Ireland. This hotel pairing transforms a business-focused trip into a deeper experience, connecting travelers with Ireland’s culture, history, and breathtaking natural beauty.