Seibu Prince Hotels Worldwide Proposes 'Ankintan' for Future Travel Amid Heat and High Prices

Seibu Prince Hotels Worldwide Co., Ltd. (Headquarters: 1-16-15 Minami-Ikebukuro, Toshima-ku, Tokyo, Representative Director and President: Yoshiki Kaneda) proposes the keyword 'Ankintan' to represent the future of travel, amid the recent intense summer heat and long-term high prices, as travelers' needs and ways of choosing travel change. The company will propose various attractive experiences tailored to the seasons.

In recent years, there has been a growing demand for travel that offers a sense of security and proximity, as well as high-value experiences. In response to these changes, the company will leverage its hotels and leisure facilities across the country, from resorts to cities, to offer attractive experiences tailored to the seasons. In the summer, they will propose stays that allow travelers to comfortably avoid the heat, as well as cool experiences and learning experiences that can also lead to free research. In the autumn, they will propose experiences that allow travelers to enjoy the unique seasonal charm of the region while planning their trips in their own way during the peak travel season.

▼ The keyword for the future of travel: 'Ankintan'

Summer: Safe, Local, Simple - Enjoy a comfortable stay in a resort even in the intense summer heat

[Safe] Safe and Secure - Travel without worry about the heat or external environment

[Local] Local - Domestic and micro-tourism

[Simple] Simple - Easily enjoy summer-only experiences

Autumn: Your Plan, Local, Short - Fulfillment through multiple short trips, including day trips, during the maximum 9-day holiday

[Your Plan] Your Plan - Customizable travel

[Local] Local - Domestic and micro-tourism

[Short] Short - Multiple short trips, including day trips

Travel needs for summer and autumn 2026 based on customer surveys

A survey was conducted among members of the Seibu Prince Hotels & Resorts membership program 'Seibu Prince Global Rewards' and others regarding their travel intentions amid the intense heat and high prices. The survey examined changes in how people perceive and enjoy travel.

The results showed that this summer, 50% of respondents hoped to travel domestically and avoid the heat by choosing cooler destinations. This indicates that the ability to comfortably avoid the heat is an important factor in choosing summer destinations.

Additionally, many respondents also hoped to travel domestically in the autumn, with 64% responding that they wanted to enjoy multiple short trips, including day trips. This indicates a growing demand for short trips and nearby destinations.

<Survey Overview>

[Target] Members of the Seibu Prince Hotels & Resorts membership program 'Seibu Prince Global Rewards' and others

[Number of Respondents] 113

[Method] Web survey (conducted through email magazines and SNS posts)

[Survey Conducted By] The company

[Period] June 16, 2026 (Tue) to June 30, 2026 (Tue)

Recommended attractive experiences for summer 2026

① [Shinagawa Prince Hotel] Enjoy a comfortable all-FUN! Cruise Stay in the city

This plan includes the 'Summer Entertainment Passport,' which allows you to enjoy entertainment facilities such as aquariums, movie theaters, and bowling, as well as the use of the pool, in-hotel benefits, and summer-limited cool menus. You can enjoy a variety of leisure activities and cool food experiences in the hotel, either individually or in combination, according to your preferences.

<Example of Plan Content>

Surfing Dolphin Marine Shaved Ice

We have generously topped fluffy shaved ice with colorful fruits such as melon, mango, and lychee. You can enjoy a refreshing summer moment with the refreshing taste reminiscent of a southern sea.

[Period] July 1, 2026 (Wed) to August 31, 2026 (Mon)

[Price] ¥3,000 per person

[Location] Chinese Cuisine Shinagawa Daifuku

Surfing Dolphin Marine Shaved Ice

Sesame-Scented Cold Tofu Pot Meal

A refreshing 'cold pot' perfect for the hot season. Enjoy a chilled pot made with sesame and tofu broth, filled with water dropwort, yuba, tofu, and summer vegetables, with a light and gentle flavor. You can also enjoy a change in taste with the addition of yuzu pepper or chili oil to your liking.

[Period] July 1, 2026 (Wed) to August 31, 2026 (Mon)

[Price] ¥5,500 per person

[Location] Aji Kaido Gojusan-tsugi

Sesame-Scented Cold Tofu Pot Meal

Plan Details URL: https://www.princehotels.co.jp/shinagawa/summer/

② [Hakone Yunohana Prince Hotel] Aim to be a Hot Spring Expert! Parent-Child Free Research Tour

We will deliver a two-part program that uncovers the history of Hakone Yunohana Prince Hotel, which has utilized steam from its own hot spring as green energy, and examines the properties of hot springs using the solution of red cabbage. This is a special experience that goes beyond just bathing, allowing you to 'scientifically' enjoy hot springs. We will provide a surprising and moving moment that makes your usual hot spring even more enjoyable, nurturing the curiosity of the next generation.

A glimpse of the 'Hot Spring Chameleon Experiment'

[Period] Every Saturday from July 25, 2026 (Sat) to August 29, 2026 (Sat)

[Price] ¥2,000 per person

[Content] After learning about the utilization of green energy in the source area of 'Yunohana Onsen Gaku,' conduct the 'Hot Spring Chameleon Experiment' to examine the properties of hot springs using a solution of red cabbage

*Note: You cannot participate in this experience alone. Please combine it with an overnight stay or a day trip.

Plan Details URL: https://www.princehotels.co.jp/yunohana/plan/independent_research2/

Recommended attractive experiences for autumn 2026

① [The Prince Kyoto Tagaike] A special visit to Jissoin Monzeki, guided by a butler, with a tea house banquet included in the Rakuhoku stay

We have prepared a special night where you can visit Jissoin Monzeki, a place related to the imperial family in northern Kyoto, guided by a butler. You can tour non-public areas that are usually not accessible and enjoy matcha and Kyoto sweets in silence, an experience available only to a limited number of people. After returning to the hotel, we will provide a special banquet at the 'tea house,' one of the late works of architect Fumihiko Maki. We will deliver a special stay to commemorate the hotel's 40th anniversary, allowing you to touch the tranquility and profound beauty of northern Kyoto.

A special visit to the temple while listening to explanations from the butler

[Period] September 1, 2026 (Tue) to November 20, 2026 (Fri)

[Price] From ¥39,949 per person for one night with dinner and breakfast

[Content] Special visit to non-public areas of Jissoin Monzeki (with matcha and Kyoto sweets), special banquet at the tea house, and an overnight stay plan with breakfast

Plan Details URL: https://www.princehotels.co.jp/kyoto/plan/jissoin_rakuhokustay/

② [Kussharo Prince Hotel] A 'Wine and Gourmet Travel' realized through regional collaboration, nurtured by the Kussharo Caldera

As a joint project with the Kussharo Caldera Winery, which opened in 2024, we have prepared a plan that allows you to experience the charm of the region. At the winery, you can stroll through the vineyards that are in the harvest season, guided by a guide, and learn about winemaking and vineyards while we provide you with 'Teshikasa Cider' made using grapes from Teshikaga. For dinner, we will use local ingredients such as Teshikaga cheese and Mashu Lake wagyu beef to