Shinjuku Prince Hotel (located at 1-30-1 Kabukicho, Shinjuku-ku, Tokyo; General Manager: Manabu Takeiri) is launching a new accommodation plan titled 'Mystery Night Stay: Haunted Taxi Tour' in collaboration with Sanwa Kotsu Co., Ltd.'s 'Haunted Spot Pilgrimage Tour'.
This unique package combines Sanwa Kotsu's popular 'Haunted Spot Pilgrimage Tour'—known for its real-life fear experience via taxi—with a horror movie screening in Shinjuku Prince Hotel’s immersive guest room, the 'Immerse Room'. It is a limited-time, experience-based summer stay program.
Japan’s summers are growing increasingly severe, with the term 'extreme heat day' (referring to days exceeding 40°C) now part of common vocabulary. This plan offers a spine-chilling experience to help guests forget the oppressive heat. The hotel-based haunted taxi tour takes guests to mysterious locations around Tokyo, with drivers narrating chilling ghost stories, creating a uniquely surreal summer night experience.
After the tour, guests can enjoy a horror movie in the Immerse Room, equipped with a 75-inch smart TV, synchronized lighting effects, and Dolby Atmos speakers. The integration of visuals, audio, and spatial design delivers a fully immersive horror stay.
To ensure a deeper immersive experience, this plan is offered for only four days with just four groups accommodated in total.
This is a rare, exclusive Mystery Night Stay available to only a select few. Experience an unforgettable, chilling summer night with Shinjuku Prince Hotel’s unique blend of real fear and luxury hospitality.
Mystery Night Stay: Haunted Taxi Tour – Key Highlights
🚕 Collaboration with the popular 'Haunted Spot Pilgrimage Tour'
Partnering with Sanwa Kotsu’s 'Haunted Spot Pilgrimage Tour', guests will visit Tokyo’s mysterious locations while listening to real ghost stories told by professional drivers—a truly authentic fear experience.
👻 Hotel-based experiential horror stay
Departing from the hotel, guests will enjoy a 4-hour pilgrimage tour before returning late at night. The experience continues beyond the tour, with the eerie atmosphere lingering throughout the hotel stay.
📺 Immersive horror experience in the Immerse Room
The 75-inch smart TV synchronizes with room lighting, changing the ambiance in real time with the video. Combined with Dolby Atmos surround sound, guests are fully enveloped in the cinematic horror world.
Mystery Night Stay: Haunted Taxi Tour – Overview
[Period] August 5 (Wed) – August 8 (Sat), 2026
[Inclusions]
- Overnight stay in the Immerse Room - Experience Sanwa Kotsu’s 'Haunted Spot Pilgrimage Tour' - Horror movie screening - Exclusive Sanwa Kotsu 'Haunted Spot Pilgrimage Tour' towel
[Price] ¥33,677 per person (based on double occupancy)
[Inquiries]
Shinjuku Prince Hotel
TEL: 03-3205-1111 (Reception hours: 10:00 A.M. – 5:00 P.M.)
[URL] https://www.princehotels.co.jp/shinjuku/plan/mystery night stay/
Immerse Room – Concept Image
Stay Itinerary
1:00 P.M. –
Check-in
Upon arrival, guests will review and sign a consent form regarding the fear-based experiences and ghost story elements included in the plan.
In-room horror movie viewing
Enjoy an immersive cinematic experience with a 75-inch smart TV, synchronized lighting, and Dolby Atmos speakers.
9:00 P.M.
Departure of the Haunted Taxi
Depart from the hotel via Sanwa Kotsu’s 'Haunted Taxi' to explore mysterious locations around Tokyo.
Tour Experience
Enjoy a surreal 4-hour night tour through the city, complete with chilling ghost stories narrated by the driver.
Approx. 1:00 A.M.
Return to hotel
After the tour, return to the hotel and proceed directly to your room for rest.
Headquartered in Yokohama, Sanwa Kotsu promotes itself as 'the kindest taxi company in the region'. Known for innovative initiatives like the 'Haunted Spot Pilgrimage Tour' and viral dance videos on social media with around 690,000 followers (as of June 2026), the company has gained significant popularity among younger audiences.
*Price includes consumption tax. *Accommodation plan includes one night’s room charge, tax, service fee, and original goods. *Information is accurate as of the release date (July 13) and subject to change. *Images are for illustrative purposes only.
FACT BOX
- Source: PR TIMES
- Category: Event