GOLDEN CONCEPT Launches Third Edition of 'Royal Pop' Case to Transform 'Audemars Piguet × Swatch' Watches into Wristwatches

GOLDEN CONCEPT, the Swedish luxury brand renowned for its high-end Apple Watch cases, has launched the third edition of its specialized cases designed for the 'Bioceramic Royal Pop collection,' a collaboration between Audemars Piguet and Swatch.

Following the successful launch of the rubber strap, which recorded over 1,000 reservations within days, and the subsequent alligator leather strap, this third edition introduces a case featuring a metal bracelet.

While preserving the pop coloring and case design unique to Royal Pop, this new addition achieves a more substantial wristwatch style. By incorporating a metal bracelet, considered a staple of luxury timepieces, it gives the Royal Pop, originally a pocket watch, a new level of presence and luxury. Global delivery is scheduled for July-August 2026. Pre-orders are currently being accepted on the official Golden Concept Japan website and at direct-managed stores.

[Notes] * The Royal Pop pocket watch is not included. This product is sold as a case accessory only. * This product is an independent accessory by GOLDEN CONCEPT. There is no partnership, approval, or sponsorship agreement with Audemars Piguet, Swatch, or related companies.

Collection: POP Case - Royal Evening (2 colors in total) Retail Price: 104,500 JPY (tax included) Material: 316L Stainless Steel