Second Pre-order Launch for 'POP Case Collection - Royal Alligator' After Initial Stock Sells Out

GOLDEN CONCEPT, a Swedish luxury brand renowned for crafting premium Apple Watch cases, introduces the 'POP Case Collection'—a new series born from its extensive expertise in watch accessories.

Designed to perfectly fit the Bioceramic ROYAL POP® Collection, a collaborative creation by Audemars Piguet and Swatch, this innovative case transforms a pocket watch into a wrist-worn timepiece. Within days of launch, it garnered over 1,000 pre-orders, showcasing its global appeal.

Among the lineup, the 'POP Case - Royal Alligator,' featuring genuine alligator leather straps, stood out for its classic, refined aesthetic, quickly selling out its initial stock.

Due to sustained customer demand and numerous requests for restocking, GOLDEN CONCEPT is now launching a second pre-order round for the 'POP Case Collection - Royal Alligator.'

Availability is strictly limited, so interested customers are encouraged to act promptly.

GOLDEN CONCEPT Japan Official Website

※ The product will be marked as sold out once the incoming stock allocation is reached. ※ Due to high demand, the item may already be sold out upon accessing the site. Please understand in advance.

Pop Case - Royal Alligator - Yellow

Pop Case - Royal Alligator - Green

By attaching your ROYAL POP® pocket watch to this specially designed case, you can enjoy a new way to wear it on your wrist.

Transitioning from pocket watch to wristwatch—the new way to enjoy Royal Pop—is gaining attention among watch enthusiasts and collectors worldwide.

Experience the luxurious texture of premium leather and the signature high-end design unique to GOLDEN CONCEPT.

Worldwide simultaneous delivery scheduled for July–August 2026. Second pre-orders are now open via the GOLDEN CONCEPT Japan official website and directly operated stores.

Pop Case - Royal Alligator - Black Pop Case - Royal Alligator - Blue Pop Case - Royal Alligator - White Pop Case - Royal Alligator - Orange

Pop Case - Royal Alligator - Green Pop Case - Royal Alligator - Yellow Pop Case - Royal Alligator - Light Blue

Collection: POP Case - Royal Alligator (7 colors total)

Price: ¥104,500 (tax included)

Product Page

Compatible Models

・ ROYAL POP® pocket watch with top crown (crown at 12 o'clock position) ・ ROYAL POP® pocket watch with side crown (crown at 3 o'clock position)

※ Blue and Yellow models are compatible only with the 3 o'clock crown version. ※ Please confirm the crown position of your Royal Pop before purchasing.

Included Contents ・ Alligator leather strap Watch body ・ The ROYAL POP® pocket watch is sold separately and is not included with this product. Materials ・ Alligator leather / 316L stainless steel buckle

[Important Notices]

※ This product is an independent accessory created by GOLDEN CONCEPT. It is not affiliated with, sponsored by, authorized by, or endorsed by Audemars Piguet, Swatch, or any related companies.

※ The ROYAL POP® pocket watch is sold separately and is not included with this product.

※ ROYAL POP® is a registered trademark of Swatch AG (Swatch SA, Swatch Ltd.).

About GOLDEN CONCEPT (Golden Concept)

Founded in 2015 in Sweden by designer Puia Shamsossadati, GOLDEN CONCEPT is a lifestyle luxury brand that blends high-tech materials with premium craftsmanship. It is best known for its high-end Apple Watch cases and other luxury accessories.