Fukuoka-based Children's Brand 'Towa Niell' Conducts Cleanup Activity on 'Zero Waste Day'. Children of Employees Learn About Life and Environment Through Games with Their Dogs.

Prisma Inc. (head office: Fukuoka City, Fukuoka Prefecture), which operates the children's brand 'Towa Niell', conducted a cleanup activity on May 30, 2026, 'Zero Waste Day', in collaboration with two companies of the Omoya Group: Yuzuzu Inc. (Kono Koto Tomoni) and Kurokos Inc. (Koharu).

The activity was first held last year by Kono Koto Tomoni, born from an employee's awareness during a walk with their dog. This second year, the children's brand Towa Niell joined, involving employees' children in a game format. It was implemented as a new form of experiential environmental education where 'children learn about the environment and life while having fun with their dogs'.

◾️ Overview

Date & Time: Saturday, May 30, 2026, 10:00-11:00 Location: Maizuru Park (1-4 Jonai, Chuo-ku, Fukuoka City, Fukuoka) Organizers: Joint event by Prisma Inc. (Towa Niell), Yuzuzu Inc. (Kono Koto Tomoni), and Kurokos Inc. (Koharu) Participants: 30 employees, 4 children of employees, 5 PR dogs Activities: Trash collection bingo game, picking up trash with dogs

Background

Towa Niell, with the concept 'Eternal cheers to all who keep soaring', has been developing products and services that address children's skin and body concerns. We believe it is important to convey 'a heart that cares for the nearby environment' so that children can confidently soar into the future.

Meanwhile, there are 'invisible dangers' for children and animals on the streets. According to a Ministry of the Environment report, the most littered items outdoors are cans and PET bottles (22% each), followed by cigarette butts (17%). Cigarette butts pose risks such as burns and health issues if touched by children, and can cause vomiting or poisoning if ingested by dogs.

Towa Niell decided to participate in this activity from this year, aiming to provide opportunities for children to learn about the environment with both heart and body, beyond just products and services.

*1 Ministry of the Environment 'FY2023 Report on Littering' https://www.env.go.jp/content/000209464.pdf

Activity of the Day: Learning Enjoyably with 'Trash Collection Bingo'

To enable children to learn enjoyably like a game, an original 'Trash Collection Bingo' was prepared. Children checked off squares on the bingo card such as 'cigarette butts', 'PET bottles', 'plastics' as they picked them up. Children roamed the park with tongs in hand together with their dogs.

Dialogue time was provided asking children, 'What was the most common trash?', 'What would happen if a smaller child touched this?', 'What if a dog puts this in its mouth?' to help them realize and learn in their own words. Participating children smiled and said, 'We found a lot of trash. It was fun to clean up!'

The actual collection results showed a notable amount of cigarette butts, consistent with the Ministry of the Environment survey.

Comment from Towa Niell Representative

Towa Niell is a brand that supports children to 'soar' confidently into the future as protagonists of their own lives. We believe it is our role to provide experiences that make them value the local area and environment where they 'soar'.

Even parks that look clean at first glance have a lot of trash upon closer inspection, creating a constantly dangerous environment for children. The single cigarette butt picked up today may have saved someone from danger or a dog from harm.

We hope that the experience of finding trash in their usual playground and cleaning it up will remain in children's hearts, becoming a foundation for making the right choices as they grow.

Funakoshi, Towa Niell Division, Prisma Inc.

Future Outlook

The Omoya Group will continue this activity as an annual group-wide event on May 30, 'Zero Waste Day'. From next year onward, we are considering expanding to an open format allowing participation by local parents, children, and dog lovers, aiming to spread the environmental education model where 'children × pets × community' learn together from Fukuoka nationwide.

Towa Niell (pronounced Towa Niell) is a mail-order brand that solves children's skin and body problems, established in 2020. With the concept 'Eternal cheers to all who keep soaring', it sells cosmetics and health foods for children from infants to adolescents, and also offers services and content that address customer concerns.

Official website: https://towa-s2-yell.com/

To media and educators: We invite media and educators interested in education to pay attention to this initiative and provide coverage or feedback.

Contact: [email protected] (Kume)

Prisma Inc. Location: 8F, 2-1-4-8F, Chuo-ku, Fukuoka City, Fukuoka Representative: Fumiya Furukawa Established: December 2020 Business: Advertising operations, EC business, Web consulting Official website: https://prisma-corp.com/