What percentage of BtoB marketing managers feel they are running out of content ideas?

According to the survey, 82.7% (27.7% strongly feel this way and 55.0% somewhat feel this way) of managers experience a lack of content ideas.

What percentage of respondents reported that content marketing is effective?

Combined, about 40% of respondents (7.2% strongly and 34.2% somewhat) reported that content marketing is effective.

What are the main types of content that BtoB companies regularly publish?

The most common type is 'press releases' (43.3%), followed by 'blog posts and owned media articles' (32.1%), and 'white papers and PDF materials' (31.0%).

What is a characteristic of the content published by 'solo marketers'?

The majority, 64.5%, focus on 'introducing and updating their own company's products and services,' highlighting the resource constraints that lead to a focus on internal information.

What percentage of managers spend more than 5 hours per week on content planning and idea gathering?

Approximately 20% of managers spend more than 5 hours per week on content planning and idea gathering.

80% of B2B Marketers Face 'Content Burnout' – Is Leveraging Secondary Data the Solution?

Published May 25, 2026 8:00 PM ・ Updated Jun 14, 2026 4:15 AM ・ 3 min read ・ Source: PR TIMES

PRIZMA Inc. surveyed 1,003 B2B marketing professionals about their content strategy. The results show that approximately 80% struggle with a lack of ideas, and over 30% are dissatisfied with their results. Solo marketers, in particular, tend to rely heavily on product updates due to resource constraints, highlighting a significant barrier to diverse information dissemination.

PRIZMA Inc. conducted a survey on 'Content Marketing Ideas in B2B Business' targeting marketing and PR professionals at B2B companies.

While an increasing number of companies are adopting content marketing as a core strategy for lead generation and brand awareness, many teams are facing a depletion of ideas for continuous communication across channels like white papers, blogs, and press releases.

The survey revealed that only about 40% of respondents feel they are achieving results. In contrast, over 30% reported being dissatisfied, stating that their efforts are not yielding much success. The most frequently published content types are 'Press Releases (43.3%)', followed by 'Blog Posts/Owned Media (32.1%)' and 'White Papers/PDF Materials (31.0%)'.

A notable gap emerged based on organizational structure. Among 'solo marketers' (one-person teams), 64.5% of their content is focused on 'Product/Service Introductions and Updates.' While organizations with two or more members can diversify their content with industry trends and case studies, those with limited resources are often overwhelmed just by sharing internal company information.

Furthermore, over 80% of respondents admitted to feeling 'out of ideas' to some degree. In the daily struggle for planning, approximately 20% of marketers spend more than five hours a week just searching for content ideas, indicating that resource limits are placing a heavy burden on the field.

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Source: PR TIMES
Category: Survey
Products / services: Data Force

80% of B2B Marketers Face 'Content Burnout' – Is Leveraging Secondary Data the Solution?

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