Promo Tool Co., Ltd., a scent technology company that researches and designs all types of fragrances, announced that it has been responsible for the scent space design of the new cruise ship 'Asuka III,' operated by NYK Cruises. This initiative aims to deepen the extraordinary experience pursued by 'Asuka III' through the sense of smell, providing guests with a 'well-being' time from the perspective of 'scent branding.' The company also produced a limited 'Asuka III Original Aroma & Stone Set' using the ship's signature scent, allowing guests to enjoy the lingering memories of their journey at home. Launched in July 2025, 'Asuka III' offers a new era of cruise life with features such as all-balcony ocean-view cabins and diverse dining options. Promo Tool was selected for its technical ability to diffuse scents uniformly in large spaces and its high reproducibility in expressing experiential value through fragrance. By installing 'Scent FOREST' in the atrium and grand spa, and 'Scent STICK' in the spa facilities, the company has created a space optimized for each area. This adoption marks a new milestone for the company, following its success in the airline and luxury hotel sectors, by demonstrating its value on the sea.

FACT BOX

  • Source: PR TIMES
  • Category: press_release