Strengthening Corporate Publishing Services to Comprehensively Support Corporate Communication Activities Starting with Publications

Mynavi Publishing Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Terunori Kadotake) has strengthened its editorial and sales structures and released its service menu for "Corporate Publishing Services," which support corporate problem-solving through the marketing method of publishing.

Mynavi Publishing "Corporate Publishing Services"

https://ad.pub.mynavi.jp/ad/services/

In recent years, the importance of "content that deeply conveys the value of one's company and its services" has been increasing in corporate activities. Particularly in the areas of recruitment and brand communication, the need for publications that can deliver information systematically is expanding.

Against this backdrop, we have strengthened the service provision system of this service, based on the knowledge and achievements in corporate publishing that we have cultivated so far, to support the information dissemination of more companies.

What is Corporate Publishing?

Corporate publishing is a marketing method that organizes and edits a company's knowledge and achievements from a third-party perspective and delivers them to society in the highly reliable form of a book. By compiling a company's cultivated knowledge, philosophy, and on-site know-how into a media with high social credibility, such as a book, it generates understanding and empathy from readers. Unlike fragmented web and social media communications, a major feature of corporate publishing is that it can be delivered in a "comprehensible form" that includes background and context.

◎ Key Points

- Enables the organized communication of a company's value through third-party editing. - Creates content that is not ephemeral but lasts long-term. - Can be used across multiple situations, such as recruitment, sales, and public relations.

Features of Mynavi Publishing's Corporate Publishing Services

- Leverages the editorial know-how of a comprehensive publisher to organize a company's value into a structure that is understandable to readers. - Provides one-stop support from planning, editing, production, to distribution. - High communication power utilizing the Mynavi Group's brand strength and sales channels.

Furthermore, we can support not only publishing but also post-publication promotion and event development (seminars, exhibitions, recruitment PR events, etc.), enabling utilization that extends to overall corporate activities.

Flexible Proposals According to Needs and Budget

For companies that do not have experience in corporate publishing, this service provides meticulous interviews from the planning stage, and proposes optimal plans by organizing objectives (branding, recruitment, sales support, etc.), planning content, and designing promotions.

Each department of editing, production, and sales collaborates to translate corporate intentions into concrete results.

Introduction Benefits (Expected Effects)

- Visualization of the company's value and story. - Enhanced appeal in recruitment activities. - Strengthening of corporate branding. - Utilization as a sales tool. - Increased media exposure and recognition.

Past Support Achievements

Please check the URL below for past support achievements.

https://ad.pub.mynavi.jp/ad/services/company-publishing/

Service Site & Inquiries

Please feel free to consult us about the optimal plan according to your company's challenges and objectives.

Mynavi Publishing "Corporate Publishing Services"

https://ad.pub.mynavi.jp/ad/services/

About Mynavi Publishing

Mynavi Publishing Corporation, with its management philosophy "Drawing your tomorrow together through knowledge, learning, experience, and business," is a publisher that supports everyone's work and private lives by providing not only traditional books and information dissemination but also experiences that allow for practical learning and opportunities for communication among readers.

【Company Overview】

In October 2015, the publishing division of Mynavi Corporation was spun off to become Mynavi Publishing Corporation. With the know-how cultivated over 45 years in the publishing business since its contract with a major distributor as its core, we aim to be a company that supports the enrichment of work and life and the resolution of challenges in genres such as IT, Shogi, World Heritage Sites, and lifestyles.

Headquarters: 2-6-3 Hitotsubashi, Chiyoda-ku, Tokyo

President and CEO: Terunori Kadotake

Official HP: https://pub.mynavi.jp/