Weekly magazine and news site 'AERA' (Asahi Shimbun Publications) will launch a new short video series on Friday, June 5, as part of its 'I Want to Be Kind' project (nicknamed 'Yasapro'), which aims to create a society that recognizes diversity and is tolerant. The series, themed 'Kindness is Contagious,' will deliver heartwarming episodes every Monday with the goal of spreading a circle of kindness in society. This video series, starting as a new development of the 'I Want to Be Kind' project launched last year, will produce and distribute short videos based on heartwarming real-life experiences submitted by readers and episodes encountered by AERA through its reporting. The videos will be distributed on AERA's official YouTube channel as well as various official AERA social media accounts, bringing the 'chain of kindness' to a wider audience. The project is currently soliciting real-life stories themed around 'kindness' from readers. Please share your own heartwarming experiences or stories of encountering someone's thoughtfulness via the form below. Episode submission form: https://forms.cloud.microsoft/r/UQNeKvmZzj. When someone is kind to us, our hearts warm, and we naturally become kind to others. The content aims to help viewers notice small acts of kindness in their daily lives and feel positive. We believe that the 'chain of kindness' born from these videos will make society a little warmer. If the videos warm your heart, we would be grateful if you could share them on social media. We hope to spread a circle of kindness in the world together with you. Project name: I Want to Be Kind Heartwarming Short Videos. URL: https://www.youtube.com/@aera_net (on AERA's official YouTube channel).

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン