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AI Buyer "Seriously Judges" Free Fashion Game "RUNWAY" Officially Released - Aim for Paris Collection with Dress-Up Avatars Supervised by Current College Women

Published Jul 8, 2026 7:43 AM ・ Updated Jul 8, 2026 2:22 PM ・ 10 min read ・ Source: PR TIMES

Puente Inc. (Headquarters: Tokorozawa City, Saitama Prefecture, Representative Director: Kazuo Hoshina), which provides comprehensive AI consulting from market research to development and implementation, announces the official release of "RUNWAY," a free fashion designer pretend game that can be played immediately on a smartphone browser. "RUNWAY" - Create Your Own "Cute" (https://runway.puente-saas.com/).

"RUNWAY" - Create Your Own "Cute"

What is RUNWAY? - Design Clothes, Sell Them, and Aim for the Paris Collection

RUNWAY is a "designer pretend" game where you design cute clothes and display them in your own shop. The clothes you list are seriously judged by the buyer AI "Maria Kurodo" on five axes: trendiness, novelty, ease of wear, price, and buzz. Expand your sales, conquer the shows in all 47 prefectures, and after surpassing city collections in Tokyo, Osaka, and other cities, the coveted Paris Collection awaits. Even after participating in the Paris Collection, the "endless show" continues, touring five cities around the world each season.

Main Features of the Service

[1] Over 36,000 Clothing Design Combinations

There are over 36,000 combinations of categories x silhouettes x lengths x colors x materials x patterns x accents. Trends change with the Spring/Summer and Autumn/Winter seasons, and the key to success is to gather market hints and read "what's in."

[2] Dress-Up Avatars Supervised by Current College Women

You can freely combine 6 types of hairstyles, 3 types of bangs, 10 hair colors, 5 skin tones, 6 eye colors, and 7 types of accessories (multiple can be worn). Current college women participated in the supervision during development, reflecting the real feelings of Gen Z down to the details, such as "blunt bangs longer than eyebrows" and "twin tails that taper to the ends." The supervisors gave their stamp of approval, saying, "They became so cute!!" You can also save your favorite avatars as images or share them on social media.

Dress-up avatars for "RUNWAY" supervised by current college women

[3] Serious Judging by AI Buyer "Maria Kurodo"

Each time you list an item, the AI buyer evaluates its trend suitability and novelty, and returns commentary in Maria's tone. The designed clothes are worn by the avatar and accumulate as "works" in your closet.

[4] Runway Production with Music by Mellow

During the runway production, the song "Someone Dancing in the Rain" by LoFi artist Mellow, who has 1.76 million YouTube subscribers, will play, with poses and camera flashes synchronized to the chorus.

Easy-to-Play Pricing Structure

- Free to play (play immediately without membership registration / save data accessible from any device via account linking)

- Premium: ¥480/month - One free gacha pull daily

- Point Packs: ¥160 / ¥480 / ¥980 - For "Maria's Gacha" to win limited patterns and hair colors, and closet expansion

Development Background

As a comprehensive AI consulting company specializing in AI agent development and SaaS-type new business development, we have launched multiple web services on the Puente Micro SaaS Store. RUNWAY is an experimental work that embodies the experience of "AI seriously judging" into entertainment, and was developed through collaboration between AI agents and humans from planning to release. To incorporate the sensibilities of Gen Z, we received supervision from current college women and pursued the cuteness that "girls want to play with right now."

Future Plans

We plan to introduce limited gacha rotations each season and add new show events. We will continue to expand the experience of creating "your own cute" while reflecting user feedback.

Service Overview

- Service Name: RUNWAY

- URL: https://runway.puente-saas.com/

- Price: Free to play / Premium ¥480/month / Point Packs from ¥160

- Supported Environments: Smartphone/PC web browser (no installation required, can be used like an app by adding to the home screen)

- Genre: Fashion Designer Experience / Dress-up Simulation

- Supervision: Avatar Design / Current College Women

- Music: Mellow "Someone Dancing in the Rain" (1.76 million YouTube subscribers)

About Puente Inc.

- Company Name: Puente Inc.

- Representative: Representative Director Kazuo Hoshina

- Location: 2-2951-44 Higashi Sayamagoka, Tokorozawa City, Saitama Prefecture, Art Base A202

- Business Activities: Comprehensive AI consulting covering market research to development and implementation / Micro SaaS development and operation

- Website: https://www.puentework.com/

Inquiries Regarding This Matter

Puente Inc. Public Relations Department

Inquiry Form: https://www.puentework.com/contact