Second Edition of Popular Event a Huge Success with 10,000 Participants! Event Report for the Launch of New "QBB Cheese Dessert 6P" Product

Rokko Butter Co., Ltd. (Headquarters: Kobe City, President & CEO: Hiroyasu Tsukamoto, hereinafter referred to as QBB) held a sampling event to commemorate the launch of its new product, "QBB Cheese Dessert 6P Strawberry Shortcake," titled "QBB Cheese Dessert 6P x Twinings: Happy Mariage in Yurakucho" on March 28, 2026 (Saturday) at the Yurakucho Station Plaza (Chiyoda-ku, Tokyo). Scene from the "QBB Cheese Dessert 6P x Twinings: Happy Mariage in Yurakucho" event.

▷ Delivering "A Piece of Happiness" to Everyone ~ Background of the Event ~ This event was held with the desire to let more people know about the concept of QBB Cheese Dessert 6P, which is "a piece of happiness." This time, the number of sampling participants was significantly expanded to 10,000 people. In addition, in cooperation with Twinings Japan Inc., we also offered tastings of Twinings tea, a royal warrant holder of the British Royal Family. We delivered even more "a piece of happiness" by pairing the fragrant and elegant Twinings tea, inspired by the tea enjoyed at London's afternoon tea, with QBB Cheese Dessert 6P.

▷ Huge Success with 10,000 Participants! ~ Event Highlights ~ On the day of the event, there was high interest even before the start, with people waiting, and many people participated. The free distribution of the new product was increased significantly from the previous 6,000 units to 10,000 units. Due to the overwhelming success, the event ended earlier than scheduled, with all units distributed. The tasting of Twinings "London Afternoon" (for the first 3,500 people) and the gachapon lottery for original goods (for the first 200 people) also ended earlier than scheduled due to their popularity, with all planned items distributed. Furthermore, in a survey conducted among those who sampled "QBB Cheese Dessert 6P Strawberry Shortcake" at the event, 97.5% responded that they "want to purchase it." This result reaffirmed that this product is not only low in sugar* but also highly evaluated for its deliciousness. We were able to feel the high level of attention once again for QBB Cheese Dessert 6P, as more people than initially expected participated in this event. QBB will continue to deliver "a piece of happiness" through QBB Cheese Dessert 6P, and contribute to society by providing a healthy, bright, and enjoyable food culture. *Comparison based on the Standard Tables of Food Composition in Japan (8th Edition), Supplement 2023, per 100g of confectionery/strawberry shortcake.