Eliminating the "Invisible Barriers" in Japan-China Business. Taiga Jitsugyo Challenges to Realize a Future Where Valuable Products Reach the World Directly

Taiga Jitsugyo Co., Ltd. supports April Dream, a project that aims to make April 1st a day to announce dreams. This press release is the dream of "Taiga Jitsugyo Co., Ltd."

We are pleased to announce the future vision envisioned by Taiga Jitsugyo Co., Ltd.

Our company challenges to realize a future where valuable products are correctly evaluated across borders, centered on Japan and China, and delivered directly to those who need them.

### ■ About Taiga Jitsugyo Co., Ltd.

Taiga Jitsugyo boasts an annual supply record of several million items of amenities and linens for hotels, resorts, airports, spa facilities, and more. We have earned the trust of many customers by consistently delivering high-quality and reasonably priced products.

Furthermore, we do not merely engage in "wholesale distribution." We provide multifaceted support for Japanese manufacturers entering the Chinese market, accompanying them as partners from local sales channel development to sales support and promotion. We have a track record of handling products in approximately 60,000 stores, including supermarkets and convenience stores, within China.

In addition, as the official Japanese distributor of China's premium liquor "Maotai (Mao Tai Jiu)," we are dedicated to introducing its culture. "Japanese brands to China, Chinese brands to Japan." With this two-way development as our core, we aim to be a bridge for Japan-China cultural exchange.

Representative: Jun He, Representative Director Location: 5F Kisuke Nihonbashi Muromachi Bldg., 4-4-3 Nihonbashi Muromachi, Chuo-ku, Tokyo Official Website: https://taiga88.com/

### ■ The "Reality" We Want to Solve and the "Dream" We Envision

Currently, in trade between Japan and China, numerous "invisible barriers" exist, such as information asymmetry, complex distribution channels, and differences in quality standards and procedures. Due to these barriers, excellent products that should be chosen do not reach the market, or it takes enormous cost and time to reach them.

Our dream is to eliminate these barriers one by one and transform Japan-China transactions from "difficult" to "something everyone can do as a matter of course."

### ■ Becoming a Supporting Presence as a "Foundation of Trust"

In the future, Taiga Jitsugyo will become an unwavering "foundation of trust" in Japan-China business. We will build a system where valuable products circulate not only with speed but also with "certainty," and where business partners and customers can continue to choose us long-term. Through this, our aspiration is to expand an environment where companies can confidently take on new challenges without being conscious of national borders.

### ■ Three Promises for Realizing the Dream

**Deep dive into needs:** Starting from the true needs of the Japanese market, we will identify hidden valuable products and technologies and bring them to the world in the optimal form.

**Maximizing trust:** We will prioritize quality, safety, and compliance, and continue to refine a robust foundation where everyone can trade with peace of mind.

**Circle of co-creation:** Together with our business partners, we will build a continuously chosen supply system and a partnership that enhances each other.

Taiga Jitsugyo will continue to challenge without stopping its efforts as a driving force connecting Japan and China, towards realizing a future where value flows more freely.

"April Dream" is a project by PR TIMES where companies announce exciting dreams on April 1st.