When did Rakumai Co., Ltd. start placing outdoor billboard advertisements in the Kansai area?

We started posting on May 22, 2026 (Friday).

Why did Rakumai place outdoor billboard advertisements in the Kansai area?

Based on the success of increased awareness from postings in Tokyo, we aimed to expand our reach in the Kansai area, where our Osaka office is located, to increase recognition among more people.

What is the reason Rakumai emphasizes physical billboard advertising?

In an era where 'zero-click searches' are becoming more common due to the spread of AI, placing billboards along daily routes helps ensure reliability and awareness that cannot be achieved through the web alone.

What is the design of Rakumai's outdoor billboards?

The design is simple, featuring a large 'Rakumai' logo, with a focus on high visibility from a distance.

What is the business content of Rakumai Co., Ltd.?

We operate 'Rakumai,' the largest real estate investment platform in Japan.

First in the Kansai Area! 'Real Estate Investment Rakumachi' Begins Outdoor Billboard Advertising in Osaka

Published May 26, 2026 10:00 PM ・ Updated Jun 14, 2026 6:34 AM ・ 4 min read ・ Source: PR TIMES

Rakumachi, Inc. launched its first outdoor billboard advertisement in the Kansai area in Osaka City on May 22, 2026. Following their Tokyo rollout in March 2024, this initiative aims to enhance engagement and awareness within daily life routines, responding to changing search behaviors in the AI era.

First in the Kansai Area! 'Real Estate Investment Rakumachi' Begins Outdoor Billboard Advertising in Osaka

Rakumachi, Inc. (Headquarters: Chuo-ku, Tokyo; TSE Standard, Securities Code: 6037), which operates Japan's largest real estate investment platform, 'Rakumachi,' began its first outdoor billboard advertising in the Kansai area in Osaka City on Friday, May 22, 2026.

### First Billboard Advertisement in the Kansai Area Rakumachi began outdoor billboard advertising in Tokyo (Shinjuku, Shibuya, and Ebisu) in March 2024. The billboards feature a simple design with the 'Rakumachi' logo prominently displayed, emphasizing high visibility even from a distance. Now, as their first expansion into the Kansai area, they have installed outdoor billboards in Osaka City.

With the proliferation of AI, 'zero-click searches' that conclude within search results or AI answer screens are expanding, making it increasingly difficult to deliver information solely through the web. Therefore, they are intentionally placing billboards in town to create opportunities for people to encounter 'Rakumachi' within their daily life routines, aiming to further enhance credibility and awareness.

### Background of Expansion in the Kansai Area In addition to its headquarters in Chuo-ku, Tokyo, Rakumachi, Inc. maintains an Osaka office in Kita-ku, Osaka, providing services to real estate companies and investors in the Kansai area. Since launching outdoor billboard ads in Tokyo in March 2024, they have received much positive feedback from real estate companies and investors, realizing that it has contributed to increasing awareness of Rakumachi. Based on these results, they decided to place outdoor billboard ads in Osaka City, where their Osaka office is located, to similarly expand touchpoints with customers in the Kansai area.

Rakumachi will continue to create opportunities for more people to know about 'Rakumachi' by deploying outdoor billboard advertising as a direct touchpoint in daily life, in addition to their own media and web strategies.

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Source: PR TIMES
Category: Event

First in the Kansai Area! 'Real Estate Investment Rakumachi' Begins Outdoor Billboard Advertising in Osaka

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First in the Kansai Area! 'Real Estate Investment Rakumachi' Begins Outdoor Billboard Advertising in Osaka

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