Oimoya Co., Ltd. (Headquarters: 9641 Obuchi, Kakegawa City, Shizuoka Prefecture, President: Yuka Sekiya) has announced the popular color ranking of carnations based on sales data for the 2026 Mother's Day sales season. Carnations are known as a staple for Mother's Day, and there are clear trends in the meanings of each color and the reasons they are chosen. This release explains the ranking results and provides tips for choosing a Mother's Day gift without making a mistake.

Oimoya is offering an early reservation discount until Sunday, April 26th for the classic Mother's Day carnations! Please consider purchasing during this advantageous period ♪

Many New Designs for 2026! Mother's Day Carnation Special Feature

https://www.rakuten.ne.jp/gold/oimoya/mothersday/carnation_sp.html

Top 5 Popular Carnation Rankings

1st Place: Red

2nd Place: Pink

3rd Place: Orange

4th Place: Purple

5th Place: Green

Survey Overview

Collection Period: January 24, 2024 - May 19, 2024

Sample Size: Approximately 27,000 cases

※Based on Mother's Day gift purchasers at Oimoya during the period, calculating the ratio for each color.

Why is 'Red' Overwhelmingly Popular?

Red carnations have the flower meanings of "love for mother" and "gratitude," making them a suitable color for Mother's Day. In fact, customer reviews often mention "classic and reassuring" and "the meaning is clearly conveyed.".

Origin of Gifting Carnations on Mother's Day

The custom of gifting carnations on Mother's Day is said to have originated when Anna Jarvis in America distributed white carnations at a church to commemorate her deceased mother. Later, the culture of "red for living mothers" spread and became established in Japan.

How to Choose a Mother's Day Gift Without Making a Mistake

If you're unsure about the color of carnations to give for Mother's Day, consider the messages associated with each color. First, red is a classic and popular color, recommended when you want to convey "gratitude" and "love." Pink has a soft and gentle impression, recommended for those who want to convey "kindness" and "thank you" gently. Orange and purple give a unique and gorgeous impression, recommended for stylish mothers or when you want to stand out. All color variations are visually appealing and satisfying, making them popular gifts that are often chosen when people are undecided.

Mother's Day Gifts Recommended by Oimoya

Carnations ranked #1 for 3 consecutive years on Rakuten Ichiba. Regular price: ¥3,498 (tax included) ~

Potted Carnation + Sweet Potato Sweets Set

Regular Price: ¥3,498 (tax included) ~

https://item.rakuten.co.jp/oimoya/50161_2/

5-inch pot carnation with two colors. Regular price: ¥3,979 (tax included)

Two-Color Potted Carnation + Mini Baumkuchen Set

Regular Price: ¥3,979 (tax included) ~

https://item.rakuten.co.jp/oimoya/carnation05/

Conclusion

When choosing a Mother's Day gift, it's important to balance the meaning of each color with practicality. The symbolic red carnation is a classic flower for conveying straightforward gratitude and love. By adding special sweets or practical items for daily use, you can create a gift that is not only visually appealing but also a joy to receive. Combinations can also create originality, so for this Mother's Day, consider choosing a set gift that suits your mother's preferences and lifestyle.

Early Bird Registration Open! Click here for Mother's Day Presents & Gifts Special Feature

https://www.rakuten.ne.jp/gold/oimoya/mothersday/index_sp.html

Click here for the Mother's Day Carnation Special Feature

https://www.rakuten.ne.jp/gold/oimoya/mothersday/carnation_sp.html

FACT BOX

  • Source: PR TIMES
  • Category: research